how to get publicity for your products Archives

Want to know how to get publicity for your business by pitching attention getting headlines.

When you are trying to get publicity for your business, I have always said you have to pitch a story, not a product. Essentially, you want to give a potential headline to a writer or editor, and the more grabby (and timely) the better.

The print and online world is inundated with content, so attention-getting headlines have to stand out among the noise. Why make the writer come up with one on their own, when you can do part of the work for them. How do you get that headline? Try looking at current ones.

Products or Services Attention Getting Headlines

Maybe you want to get press for one of your products. Certain publications do product reviews or will write about a product that is innovative or cutting edge (i.e. Apple) but if you really want to get your product mentioned as part of an editorial, you need to give a story idea and then mention how your product would fit the story. Below are real headlines from popular blogs that might inspire you:

The Jackets You’ll Want To Wear All Spring (Refinery29)
18 Dream Items to Punch Up a Master-Bath Wish List (Houzz)
15 Easter Kids Outfits That Get the Celebration Started (Popsugar Moms)

Business Attention Getting Headlines

If you do have an innovative product, service or invention, or your business has enjoyed some recent success or accomplishment, that can be newsworthy to a writer, if you give the right headline, like these:

Forget Apple Pay. A Michigan startup says what you truly need is a Buetooth-enabled supercard (Mashable)
How This Entrepreneur Reworked His Business Idea in the Face of Financial Armageddon (Entrepreneur)
This Couple Ditched Their Tech Jobs to Pursue Their Passion for Beer (Business Insider)

Quirky Attention Getting Headlines

You know that I have always said the “quirky” or “unusual” will always get press. Here are some ideas for these types of stories:

13 of the Most WTF Maternity Tops Ever Made (Buzzfeed)
25 Books to Get You Through a Quarter Life Crisis (Bustle)
The 20 Most Amazing Things Only Rich Jerks Can Afford (Cracked)

Newsworthy Events Attention Getting Headlines

You also want to pitch headlines that are timely, based on upcoming events, current pop culture or trending topics.

The 3 Best Drugstore Sunscreens for Spring Break (College Fashion)
50 Shades of Grey Activewear for the Gym (Shape)
The Best Way to Celebrate National Cherry Month (LONNY)

How to Write the Pitch

Now, if you have your headline, you are ready to write the email pitch. Keep it short as editors will not read a long winded pitch. For example:

Hello {name of writer or publication}

I see that in your April issue you will be focusing on Spring Fashion Finds for Kids. I was hoping that if you were planning any articles such as “Easter Dresses for Girls Under $100” that you would consider including my best selling lavender tutu dress for girls available at my online shop below:

{link to product}

Just $45, the dress comes in sizes 6x to 12 and is perfect for any spring event.

Thanks so much for your consideration.

Mary Smith

www.kidsdressshop.com

It’s that easy. Good luck pitching your business. If you need help, I do offer a very affordable publicity pitch writing service.