how to maximize publicity Archives

by Gail Oliver, Online Marketing Consultant

I always tell my clients that publicity may not transpire into the results they want right away, but it does offer a lot of opportunities for your business over time.

How to Turn Your Publicity Into MORE Publicity

Include the links to the article in your email signature with a call to action line such as, “Recently featured on the blog XYZ, read it here”. An email signature program such as WiseStamp will allow you to do this.
Add a link to the article in your website and/or shop’s About page, along with the line “Recently featured on the blog XYZ” to create credibility.
Add the mention to your website or shop banner.
Post to all of your social media sites, “We are honored to have our product featured this week on the XYZ blog” and be sure to tag the blog on all posts. They will likely share/retweet with their followers.
Go to the blog’s social media pages and post a message and/or comment on the post and thank them for including you.
Do the same on their Instagram and Pinterest pages, adding a comment, sharing and liking the post.
When you post/tweet the link to social media, also include the @Etsy or @Amazon tag (if you are an Etsy or Amazon store) in hopes that their social media people take note of your press and feel it is worth sharing on their social media sites.
Add any publicity you get to the back of your business card. This helps when handing it out to local shops for wholesale orders.
Approach a business writer at your local newspaper to see if you can turn this publicity into more publicity i.e. “Local business owner’s featured on XYZ blog”. Local press coverage will help to create interest among your local buyers as well as with local shops for wholesale offers.
Ask the blog if they have a “badge” or logo you can use on your site and in your marketing materials that says, “As seen on the XYZ blog”.
Include the mention and link in your monthly newsletter to customers.