how to take a great product shot Archives

I have written before about product photography ideas, including how to Up-sell More of Your Products Using Vignette-Style Photos, and How to Make a Photo Sell Your Products, but I wanted to give you an example of a photo that got me to buy.

I saw these framed letters at Ballard Designs recently and thought they were nice, but felt that I had no need. Then I saw the second photo on their design blog and changed my mind.

I had been looking for something to fill up a long narrow wall in my home and this was the perfect solution. But as a customer, I had walked away initially because I didn’t understand right away how I could use these letters. Not only does the second photo solve the decor dilemma I was having, but they just sold 4 instead of 1.

Product Photography Ideas

How to Get a Product Photo That Solves a Problem

If you sell home decor, you always have to remember that not everyone is decorating savvy or fashion savvy or immediately understands why they need your product. Sometimes a visual that creates a need and/or solves a problem works a lot better than words. For example:

If you are selling décor products, think of a decorating dilemma (what to do with a long narrow wall).
If you are selling fashion, think of a fashion dilemma (what to wear to a wedding).
If you are selling kids products, think of a parent’s dilemma (is this product safe for my kids).
If you are selling vintage products, think of a buyer’s dilemma (will this work with my current décor or wardrobe).
If you are selling food products, think of a cook’s dilemma (how can I use this in tonight’s dinner).
If you are selling wedding products, think of a bride’s dilemma (will it make my wedding more unique).
If you are selling gadgets, think of a buyer’s dilemma (how will it make my life easier).
If you are selling pet products, think of a pet owner’s dilemma (is it durable enough for my big dog).
If you are selling beauty products, think of women’s most common dilemmas (will I look better).

And now think of a photo that will immediately capture the solution to this dilemma and you might make more sales!

Need More Advice?

Please visit my Shopify and Etsy stores to see my small business marketing products and services. You can also ask me a question at attentiongetting@gmail.com.