How to Use Google to Find the Features Your Customers Want Archives

How to Use Google to Find the Features Your Customers Want.xx

We all know Google is a pretty powerful search tool. Just start typing a phrase in the Google search box and their Autocomplete feature finishes your sentence for you with the most popular endings to what you are asking. What a great way to find out what your customers are looking for.

x

How to Use Google Search for Product Research

Let’s say you sell dog toys and you are looking to add new features based on what customers want. Just type, “dog toys that….” and Google will offer a variety of searches, such as:

dog toys that hold treats
dog toys that last
dog toys that can’t be destroyed
dog toys that are indestructible
dog toys that makes them think
dog toys that talk

This is also great for highlighting features in your product copy as well. Let’s try it again with “iPhone cases that…” and I got:

iPhone cases that charge
iPhone cases that light up
iPhone cases that hold cards
iPhone cases that protect the screen
iPhone cases that look like books
iPhone cases that change color
iPhone cases that are waterproof

It helps you to see the features that are important to iPhone users. They don’t want their phone to run out of power, they want to be able to find it in the dark, they want the phone not to get damaged. These types of features seem to be taking precedence over style.

I tried one more. I entered the phrase “baby car seats that…” and I assumed the words “are safe” would come up. It didn’t. Instead I got:

baby car seats that swivel
baby car seats that rotate
baby car seats that turn into strollers
baby car seats that recline
baby car seats that lie flat
baby car seats that grow with baby

So these are the most important features to new parents. The focus is definitely on convenience and functionality. Maybe they are just assuming that they are all safe.

You can also try this same strategy using with, for example, “baby car seats with…”

FINAL WORD: Try it with your products and services and see what comes up (you may want to clear your personal search history first so it doesn’t taint the results). It may help you better position your business to the needs of your target market.

One of the best ways to drive endless, free and qualified traffic to your business is through a blog. If done correctly, over time, one blog post can bring anywhere from 2,000 to 20,000 visits a month. And SEO has proven to convert the highest into sales, more so than email, advertising or social media. I offer a blog writing service if interested!