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Instagram Giveaway Tips Rules

Here are some Instagram Giveaway Tips Rules to know. A giveaway is a great way to get the attention of your potential customers and increase your social media following.

Instagram Giveaway Tips: Be Clear What They Will Win

Use caps and emojis so your offer stands out, but be clear about exactly what they will receive if they win. For example:

CHANCE TO WIN! We’re giving you the chance to ⚡️WIN⚡️ a jewelry set worth US$75! Includes a pair of gold star studs and a gold crescent moon necklace.

It can only be products that you giveaway. You CANNOT giveaway money. That is against Instagram’s rules.

Instagram Giveaway Rules: State How to Enter

You want to list, step by step, what they need to do to enter the giveaway. For example:

TO ENTER, YOU MUST DO THE FOLLOWING

Follow @{your Instagram account}
Like this post
TAG a friend in the comments

The reason you want people to like the post, is because then when people on Instagram search “giveaway”, posts with the most likes appear at the top of results.

Instagram Giveaway Tips: More Ways to Enter the Giveaway

Now, there are more things you can ask people to do to enter, but beware, many people find that if there are too many steps, they’ll take a pass. For example:

Like and share this post to your IG Story for an extra entry. If your page is set to private, DM a screenshot so we know.
Comment with hashtag #YourStoreNameGiveaway.
Tag at least 10 friends (More Friends Tagged = More Entries).
Repost the image on your own feed with hashtag #YourStoreNameGiveaway.
Follow these 10 accounts as well (you give the Instagram names of your sponsors, for example, known as a “loop”).

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Instagram Giveaway Rules: Indicate When the Instagram Giveaway Ends

For example:

Ends at 11:59pm PST on 10/2/21.

When the giveaway is over, update the post to say “CONTEST CLOSED”.

Instagram Giveaway Rules: Indicate Other Restrictions

For example:

No purchase necessary. US residents only. Official rules here: (include a link to the rules on your blog or website).

Instagram Giveaway Tips: Use Giveaway Hashtags

Consider launching your giveaway on a Friday to take advantage of #freebiefriday. Other hashtags to include (so your post shows up in searches): #giveaway #giveaways #giveawaycontest #giveawaytime #contest #free #win #freestuff #freebies #freebie

Instagram Giveaway Tips Rules

Instagram Giveaway Tips: Have an Eye-Catching Graphic

Make sure, at very least, the graphic says “Giveaway” and has your brand identity. You can have a photo showing what they will actually win, and even list the requirements to enter right on the graphic itself.

Instagram Giveaway Rules: Indicate When the Winner Will Be Announced

For example:

Winner will be contacted by DM and announced here on December 5, 2021.

Instagram Giveaway Rules: Include a Disclaimer for the Instagram Giveaway

You have to make sure to let people know this has nothing to do with Instagram. For example:

Disclaimer: This giveaway promotion is in no way sponsored, endorsed, administered by or associated with Instagram.

Be sure to read Instagram’s full rules for a giveaway.

Instagram Giveaway Tips Rules

Get Creative Instagram Posting Ideas!

Be sure to check out my best selling 365 Social Media Posting Ideas Calendar. It will make posting so much easier and time-saving!

You might also like 35 Free Business Card Templates.

Want my killer Instagram tip to drive traffic to your business?

I give lots of awesome Instagram posting ideas in my Best-Selling 365 Day Social Media Posting Calendar, but one of my favorites is for your small business to try and take advantage of the Instagram hash tag #MySuperG.

What is this exactly? Google loves to repost and give a shoutout to anyone who posts a unique photo that features the letter “G” in a creative way.

Think about it. Google has 12.5 million followers, so even if only 1% of their followers clicks on your link, that’s 125,000 people!

For example, Google posted online plant store Greenery United’s video using their plants to spell out the “G”, as well as online bow tie store, Knotzland, who used their bow ties (in Google’s colors).

Some Ideas You Can Do for #MySuperG

With July 4th around the corner, if you’re an American business find a way to use your products to create out a red, white and blue “G”.
Take advantage of upcoming National days that do so well on social media. For example, if you sell bikinis, use them to spell out the “G” for #NationalBikiniDay (be sure to include #MySuperG in comments and post it the day before to give Google time to see it).
If you’re an online bakery, then use Google-adorned sugar cookies to spell out the “G” for #NationalSugarCookieDay on July 9th.
Cosmetic brands could color the “G” in various lipstick shades for #NationalLipstickDay (July 29th).
If you don’t have a product that works, try creating a “G” using the supplies that go into making your products. For example, a jewelry shop could use beads to create a “G”. Get creative!

Want More Awesome Instagram Posting Ideas?

Download my best-selling 365 Social Media Posting Ideas Calendar, with more ideas like this one!

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