I want to alert you to a new section on my blog called Google Trends, On this page are the top trending searches for the month, but there are so many ways in which this information can help your small business.

I will give you one example for today.

A top search yesterday was for “What time do stores open on Black Friday?”. Therefore, if you regularly email your customers, this is a great opportunity to answer this question for them, and at the same time, mention any sales you are having. I guarantee you will get a much better open rate.

For example, your email headline would read:

🛍️ 🎅 Opening hours for all major malls in Boston on Black Friday…

Now, this is definitely more for a business with local customers, but there were other searches that could work for an email blast, such as “Best Charities to Donate to this Year” for Giving Tuesday coming up next week.

I will have more ideas on how to use Google Trends to help your small business in future posts.