Need a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions:
- Lose weight
- Get fit
- Save money
- Eat better
- Get out of debt
- Get organized
- Look better
The start of a new year means a fresh start for many people, and it is something your small business can take advantage of.
Marketing a “New Year, Fresh Start” Product or Service
For example, I saw this “Fresh Start” box from subscription box company Birchbox mentioned in a variety of print magazines that had this type of “New Year, New You” editorial:
Now, I don’t know how many of these products actually suit the theme, but it doesn’t really matter. They have packaged it for a specific marketing purpose that is important at this time of year, so I bet it will be successful for them.
I like how the stores, CWonder and Urban Outfitters, below, capitalize on the new year to get you to update your home décor, another fresh start:
Again, it gets buyers thinking that maybe updating their decor will give them the new start they need, lift their spirits, make them feel like they are making positive changes, and so forth. It works on the psychology of why sometimes people buy (to make themselves feel better).
A “New Year, Fresh Start” Marketing Pitch Can Apply to Any Business
- A financial planner can capitalize on people’s need to save money, get out of debt, plan for their future, and organize their finances with a special, “Get our Financial Fit Plan for 2023”.
- An orthodontist office can convince people to finally get their teeth straightened with a “New Year, New Smile” campaign.
- A dietician can gain lots of new customers with a “Eat Right in 2023” marketing push.
- A clothing company can hope women will invest in a new wardrobe with a “Ready to Revamp Your Look for 2023?” tactic.
Remember, people love the idea of “new” and making crucial changes to their lives, so figure out how your small business can capitalize on this time of year. Also, start planning a new year marketing promotional idea for 2023 now, so you can pitch to the print media in September/October with hopes of being included in their January editorial.
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About Me
A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Yahoo Finance, Go Banking Rates, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Read more about my services, products and marketing plans.
I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. More about my Publicity Pitch service.
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