Did Your Small Business Take Advantage of a New Year, Fresh Start Campaign?

by Gail Oliver, Marketing Consultant

Every year people tend to make the same new year’s resolutions:

  • Lose weight
  • Get fit
  • Save money
  • Eat better
  • Get out of debt
  • Get organized
  • Look better

The start of a new year means a fresh start for many people, and it is something your small business can take advantage of.

Marketing a “New Year, Fresh Start” Product or Service

For example, I saw this “Fresh Start” box from subscription box company Birchbox mentioned in a variety of print magazines that had this type of “New Year, New You” editorial:

Fresh Start for the New Year

Now, I don’t know how many of these products actually suit the theme, but it doesn’t really matter. They have packaged it for a specific marketing purpose that is important at this time of year, so I bet it will be successful for them.

I like how the stores, CWonder and Urban Outfitters capitalize on the new year to get you to update your home décor, another fresh start:

small business marketing ideas

Screen shot 2015-01-15 at 8.35.13 AM

Again, it gets buyers thinking that maybe updating their decor will give them the new start they need, lift their spirits, make them feel like they are making positive changes, and so forth. It works on the psychology of why sometimes people buy (to make themselves feel better). 

A “New Year, Fresh Start” Marketing Pitch Can Apply to Any Business

  • A financial planner can capitalize on people’s need to save money, get out of debt, plan for their future, and organize their finances with a special, “Get our Financial Fit Plan for 2015”.
  • An orthodontist office can convince people to finally get their teeth straightened with a “New Year, New Smile” campaign.
  • dietician can gain lots of new customers with a “Eat Right in 2015” marketing push.
  • A clothing company can hope women will invest in a new wardrobe with a “Ready to Revamp Your Look for 2015?” tactic.

Remember, people love the idea of “new” and making crucial changes to their lives, so figure out how your small business can capitalize on this time of year. Also, start planning an idea for 2016 now, so you can pitch to the print media in September/October with hopes of being included in their January editorial.

Learn How to Market Your Business for Success in 2015!600SmallBusinessConsult

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