patriotic branding trend Archives

by Gail Oliver, Online Marketing Consultant

At the beginning of the year I told you that because this is an Olympic year, patriotic products (for every country) will sell well and are ripe for tons of press opportunities. Well now that the summer Olympics are just two months away, and combine that with the fact that this is also a US election year with one of the most hotly contested presidential runs in recent history, American patriotism is also riding a huge wave that will likely carry into the new year.

The big US brands such as Coke, Budweiser, and Hershey’s have all released products with patriotic packaging or a red, white and blue twist to the product. Consider these products from major brands and retailers such as Ray-Ban®, TOMS®, Urban Outfitters, Modcloth, Skittles®, Nordstrom and Pottery Barn.

The overall feeling is that these brands are trying to counteract the negativity that has been brought on by the political campaigning by reaffirming American pride and patriotism, and it seems to be catching on.

Amazon is currently showing searches for patriotic products, everything from “USA” bikinis and decorative pillows to car decals and onesies. Stars and stripes on iphone covers, neckties, scarves, underwear, leggings, pet clothing, beach towels, flasks, sheets and mugs are all making their way to the forefront of online and retail shops. Even on Etsy, there are searches for a wide range of red, white blue products from wreaths to dog collars to flip flops.

Therefore, if you haven’t added at least one patriotic product into your shop, you are missing out on a great opportunity.

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