pinterest marketing ideas Archives

Today I have three Pinterest marketing ideas to try.

Pinterest is a great social media site for driving traffic to your online store.

Traffic on the site has never been higher, especially this time of year with people searching for holiday recipes, gift ideas and decorating ideas.

So take advantage and brush up on your Canvas skills to create engaging and SEO-optimized pins that can essentially act as free ads for your business.

Here are three ideas:

1. Create a Pin Describing Who Needs Your Product

One Kings Lane is great at creating “pinnable” images. This one is promoting why you should consider buying a bow tie for the men on your list (you will have to make this pin horizontal and put the text on the bottom in order to work on Pinterest). You can use other text with the image, like a quote or a customer review.

2. Create a Pin Announcing a Sales at Your Shop

What better way to announce a sale then to pin it for all your followers to see, like this one from West Elm? What is key here is to ask all of your followers to “Re-Pin”.

3. Create a Pin of a Gift Guide Showcasing Your Products

Take photos of a variety of your products and arrange them into a collage for an overall image (like this one from Bauble Bar). Then pin. In the comments, be sure to include hash tags #gifts #gift ideas #gifts for women, etc.

Pinterest is a great medium for driving traffic to your shop, you just have to make sure to stand out among the all the images, and these ideas will help.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

Pinterest Marketing Tip If You Sell Art

First of all, if you do wall art such as this, then you should have no problem getting your products pinned. Just make sure that you have a product photo that goes in tight on the saying so it is readable. Then, add a watermark of your url or shop name so people can trace it back. Sometimes when people pin your items from some of the mobile apps, the original source gets lost.

Pinterest Marketing Tip If You Sell Kids Products

But what if you sell something else, like kids’ products? Well, here is where you can get a little creative. Simply find a cool or funny or inspirational saying that relates to your product and photograph your item against it or add the text to the product photo. For example, if I was selling baby booties, I would take a shot of the booties and to the side of the booties I would photoshop in the words, “I never knew how much love my heart could hold until someone called me Mom”.

FINAL WORD: You can do this for any type of product. If you sell food have a quote about food. If you sell jewelry, have a romantic saying. If you sell fitness products, have a motivational saying. It is almost like doing an ad with a tag line. But this is what gets pinned and repinned and will give you exposure.