pinterest marketing strategy Archives

Today I have 3 hot Pinterest Marketing Tips.

If you’re not using Pinterest for marketing your small business, what are you waiting for? I get more traffic from Pinterest than any other social media site, and my type of business is not one you would think would be Pinterest-friendly.

I am going to give you three reasons why Pinterest excels as a social media platform for business.

Pinterest Will Expose You to People BEYOND Your Followers

Pinterest has public category boards, such as the Travel one above, which means that on occasion your pin may go to one of these public boards and expose you to new people other than your followers and your followers’ followers.

Pinterest Can Bring You Residual Traffic for Months on End

One popular pin can bring your site endless traffic for months, even years. For another business I have, I had the good fortune of one of my pins making a public category board. In the 15 months since that pin first appeared (and has been repinned hundreds of times) it has brought me, to-date, 137,000 visitors and continues to still be my highest traffic source. Now, I am not saying that all of this traffic is potential customers, but I’ll take it.

Pinterest Boards Get Picked Up By Google Search

Having a hard time getting on the first page of Google? Try naming a Pinterest board with a popular Google search phrase and you may have more luck. I typed in “Cute Summer Outfits” and the first three searches that came up were Pinterest boards, ranking higher than some popular mainstream magazines and retail stores.

My Pinterest Tip!

The best time to pin is when the majority of your followers are active on Pinterest, so they have a better chance of seeing your pins so they will repin (in other words, your pins aren’t buried down lower under more recent pins from other people they follow).

Want to know when that is? Go to the far upper right hand corner of the Pinterest screen where it shows your name. Then simply click on the Notifications icon (which is the red, double pin icon) and you will see the activity of your followers regarding your boards. If your notifications indicates that the majority of your followers were active 12 hours ago, then that is when you should be pinning.

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About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

Want to know my latest Pinterest marketing tip?

I am not sure if your business is using the popular social media site, Pinterest, but you may want to consider it. One of the most popular types of pins is inspirational quotes. In fact, quotes comprise almost 50% of all pins.

So how can you use this trend of inspirational quotes to help your business get noticed on Pinterest?

Pinterest Marketing Tip If You Sell Art

First of all, if you do wall art such as this, then you should have no problem getting your products pinned. Just make sure that you have a product photo that goes in tight on the saying so it is readable. Then, add a watermark of your url or shop name so people can trace it back. Sometimes when people pin your items from some of the mobile apps, the original source gets lost.

Pinterest Marketing Tip If You Sell Kids Products

But what if you sell something else, like kids’ products? Well, here is where you can get a little creative. Simply find a cool or funny or inspirational saying that relates to your product and photograph your item against it or add the text to the product photo. For example, if I was selling baby booties, I would take a shot of the booties and to the side of the booties I would photoshop in the words, “I never knew how much love my heart could hold until someone called me Mom”.

FINAL WORD: You can do this for any type of product. If you sell food have a quote about food. If you sell jewelry, have a romantic saying. If you sell fitness products, have a motivational saying. It is almost like doing an ad with a tag line. But this is what gets pinned and repinned and will give you exposure.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.