Want to know how to revamp old products?
If you are looking for a new product idea, sometimes the easiest way to find it, is to take a common everyday product we all use and make it even better.
One way to start is by reading review of current product offerings, and see what people like, dislike or wish the product had.
Then try reviewing my points below.
Revamping a Product
Let’s take soap for example. How do you improve upon soap?
Well, maybe you could:
- make it last longer
- smell better
- clean better
- look better
- add some secret ingredient
OR you position it to a specific market segment:
- soap for men
- soap for kids
- soap for sensitive skin
- soap for dogs
- soap for removing paint from hands
OR maybe it is how you package it:
- a bar
- a loaf
- a ball
- in a pump bottle
- in cutout shapes
- on a rope
New Product Ideas Checklist
So, simply take a current popular everyday product, and then answer these questions. How can I make it:
- look better
- taste better
- smell better
- sound better
- feel better
- function better
- more interesting
- more useful
- more fun
- solve a current problem with the product
- combine two products in one
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More Product Articles
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- Have You Tried a Product Mashup?
- Is It Time to Consider a New Product Niche
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