product page examples Archives

Is Your Product Page Design Lacking Key Info?

Did you know that 69% of consumers will abandon a product page that lacks information?

So what makes a high-converting product page?

Obviously, you want to answer all the visitor’s possible questions about the product or service, without overwhelming them with too much information that they don’t care about. Here are 3 easy ways to do this:

Read Questions from Customers

A useful tool is to search for a product that is similar to yours on Amazon. Then go the right side bar where it says, “Questions? Get fast answers from reviewers”. This is a great opportunity to see what customers want to know about your type of products, so you can make sure to answer in your own description.

Answer Questions Live

If you sell on your own website, you could add a live chat widget. Quickly answering a question can not only avoid you losing a sale, but you will immediately find out what information is lacking. If this is not possible, ask customers to email you, text you or direct message you any questions.

Use Descriptive Icons

Online retailer Wayfair uses icons for main features (as you can see below), which allows you to promote more key points without being too long to read. For more ideas on how to include key features in your photos, be sure to read my post, How to Use Your Product Photos More Effectively.

My Product Listing Audit & Worksheet has a checklist of 100+ items to consider including on your product page that will serve as a valuable resource every time you have to list a new product. If you sell on Etsy, as a bonus, it also includes an Etsy SEO worksheet and sample listing.

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About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.