product photography examples Archives

Need some new ideas for product photography!

As you know high quality product images are so important when you sell online. I always recommend to clients to have at least one product shot on a white background for editorial purposes. However, since most marketplaces and e-commerce templates let you display more than one image, you can make the other images something more creative and attention getting in order to stand out in image search results.

Obviously, if you look like everyone else, your business will not stand out.

The online store, Modcloth, has some interesting product shots that, to me, would definitely stand out in Google image search results, plus are more likely to get shared and circulated on social media.

new ideas product photography As you may know, the overhead flat lay style images are hot on Instagram, but almost too popular. So Modcloth took a different approach and used a monochrome color background and threw in some other objects just to make a more interesting photo in order to promote this dress. I even like that they added some text since quotes are so popular on social media.

Below are some other good product photography styles, still from Modcloth that might inspire you.

The photo on the left below is interesting because the model is posing in front of a really vibrant background (which could be something as simple as a graffiti wall in your city) that still matches the colors in the dress.

The next photo is similar to the one above, an overhead flat lay shot with a contrasting but coordinating background with pops of color.

The third and fourth photos are another emerging product photography trend where you shoot the product from slightly above, and then crop the image to really zero in it and intentionally making it off center. It makes it more interesting and allows you to really zoom in on the item.

new ideas product photography

Try some of these new product photography ideas with just a couple of your product shots to see if they make a difference in bringing you more traffic.

Remember to always optimize the SEO of all of your images, tailoring both the file name and alt text to your main keywords.

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More Articles on Product Photography:

Want some awesome product photography tips with examples?

When you group a variety of items together in a manner that works and compliments each other, it is called a vignette. Photos in which products are incorporated into vignettes can be highly effective for selling your products in many ways.

Helps people visualize how to use your product
Helps show the perspective of size
Helps upsell your other products if they are shown in the photo

Take this product photo from the online store, Wisteria.

Product Photography Tips Examples

Why It Works: This photo is for the blue textual wall art sign on the left. What I like about it, is that it gives you an idea of how to use the wall art, plus you get a good idea of the actual size (it maybe not as big as you initially thought), and it helps upsell the other Wisteria products in the photo, such as the oars, the fish, the mirror, even the table, because it all looks so great together.

You can do this kind of photo for virtually any type of product, from wedding products and vintage items to pet products, kids and baby products and beauty products, but it is really effective for decor items and fashion and accessories.

product photography tips examples Even if you just sell one type of product, display them together, as in this photo from One Kings Lane.

Why It Works: If you sell candles, why just promote one candle? I mean why sell one when you can sell five? Therefore, have a photo that shows how a mix of your candles of various sizes, textures and colors would look together. It may be enough to convince a buyer to buy all of the candles because they want to duplicate the look.

product photography tips examples If you sell a variety of products, why not show them bundled together as part of a gift basket like this one from One Kings Lane.

Why It Works: You don’t necessarily have to offer the gift basket, but it does make the buyer think about maybe including your product in one, or how buying several of your products would make a great gift.

I love how this hand holding a variety of nail polish colors also features the colors on the nails themselves.

Why It Works: The photo is definitely a lot more bright and colorful, therefore eye-catching, plus you immediately see how to use all of the colors together, as well as on their own.

FINAL WORD: Photos can always sell products, especially with the current popularity of visual social media sites such as Pinterest and Tumblr. Just try to find creative ways to photograph and display your products that will encourage customers to buy more.

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Be sure to also read New Ideas for Product Photography.