Tag: rising google searches

Google Search Trends

November 27, 2024 / Gail Oliver, Online Small Business Consultant / 0 Comments

I want to alert you to a new section on my blog called Google Trends, On this page are the top trending searches for the month, but there are so many ways in which this information can help your small business.

I will give you one example for today.

A top search yesterday was for “What time do stores open on Black Friday?”. Therefore, if you regularly email your customers, this is a great opportunity to answer this question for them, and at the same time, mention any sales you are having. I guarantee you will get a much better open rate.

For example, your email headline would read:

🛍️ 🎅 Opening hours for all major malls in Boston on Black Friday…

Now, this is definitely more for a business with local customers, but there were other searches that could work for an email blast, such as “Best Charities to Donate to this Year” for Giving Tuesday coming up next week.

I will have more ideas on how to use Google Trends to help your small business in future posts.

Up Your SEO Game With Most Searched Gift Ideas

June 12, 2020 / Gail Oliver, Online Small Business Consultant

Want to know the most searched gift ideas currently?

The COVID-19 pandemic and quarantine has led to a rise in the following types of gift searches:

Comforting / comfort gifts
Self-care gifts
Cheer up gifts
Pick me up gifts
Wellness gifts
Quarantine gift baskets
Lockdown gifts

Not only does this give you new (and possibly less competitive) search phrases to take advantage of, but are there any new products that you can quickly bring to market to address this demand?

I also thought I would point out some rising Father’s Day Gift searches, since it’s just 10 days away:

Black Father’s Day Gifts
Bonus Dad Gifts
Father’s Day Gift Baskets

With people only being able to shop online, there is a need to be able to send gifts to friends and family far away. These gift ideas would also be viable as monthly subscription box services as well.

Not making sales? My 12-Month Marketing Plans give you a detailed action plan for each month of the year. Easy, cost effective and little known ways for you to drive more traffic and sales.

You might want to also read Hot Sales Opportunity: Retirement Gifts

Please check out my Shopify store to see the marketing products and services I offer.

Have a great week!

Google Search Phrases On The Rise

March 19, 2013 / Gail Oliver, Online Small Business Consultant

It is really important to always keep an eye on Google search phrases on the rise.

I love looking at Google Trends and seeing which search phrases are popular, but also which ones are on the rise. The great thing about Google Trends is you can customize it by country and by time period (i.e. last 7 days), so it is a great tool to keep on top of the marketplace. So I entered some product categories to see what the top rising search phrases were, for the last 3 months, worldwide.

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