Small Biz Success Tips – Since 2012

Tag: selling on Etsy (Page 1 of 3)

4 Quick & Easy Etsy Tips

If you need a boost for your Etsy shop before the holiday buying rush starts next week, here are four of my quick and easy Etsy tips.

Gift Search Phrases

Not everyone just searches “Christmas Gift for”. There are other search phrases that are actually even more popular such as White Elephant Gifts, Secret Santa Gifts, 12 Days of Christmas Gifts, Stocking Stuffers, Advent Calendar Fillers, Hanukkah Gifts, Diwali Gifts, Thanksgiving Gifts, Christmas Gifts Under 10, Christmas Gifts Under 20 and so forth. So test these in Etsy Autocomplete and then use relevant ones in your titles and tags. 

Send Coupons for Free

Are you taking advantage of Etsy’s FREE offer to send a coupon code to anyone who puts your product in their cart and/or favorites it? If you were planning to do a Black Friday or Cyber Monday sale anyway, why not take advantage of this offer. Go into your Dashboard/Marketing/Sales and Coupons and you will see Targeted Campaigns at the top for both Abandoned Cart and Recently Favorited. 

Repeat Business

Always be selling, so in every package that you send out this holiday season (and all year long) be sure to include a flyer with a special offer for the customer to come back to your shop for Valentine’s Day gifts and/or an after Christmas sale (this is just one of the things that I recommend in my Etsy 30-Day Success Plan). Actually, any kind of insert that you can put into the package to get customers to remember your shop is always a good idea. Here is a post I wrote two years ago that might give you some ideas: Creative Ideas for Packaging Inserts.

Download Sales

Do you sell digital downloads? I do, so I am sure that quite often people contact you asking where the download is. Etsy actually has a very good description that you should put into your outgoing email to buyer, as well as at the end of the listing description. It will SAVE you tons of time answering this same question over and over again. I added a little more to it:

NOTE: If you’re purchasing a digital file that’s available for instant download, you can access the file via your account’s “Purchases and reviews” page, but you’ll also receive a separate email with a download link. If you purchased as a guest, you’ll find the link to download your items in the receipt that was emailed to you after purchase.The link will direct you to the order’s Downloads page. Also, check your spam folder as sometimes the emails will end up there.

On a fun note, back in August, I wrote a blog post about Christmas Product Ideas and Trends for 2018, and I mentioned an idea I had to create an Advent Calendar for dogs, and, guess what, Trader Joe’s came out with one this week:

This is why it is important to read my blog as you too might get a great idea (for free). 

For more inspiration be sure to check out my post, What National Day is Today: The Trend of National Days.

Is Your Business Struggling? I offer very affordable Phone Consultations.

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© 2018 Gail Oliver. All rights reserved.

How to Increase Ecommerce Holiday Sales

by Gail Oliver, Attention Getting Marketing

If you haven’t started preparing for holiday sales Etsy shop owners need to get going! Increase your holiday sales with my 2019 Holiday Sales Planner for Etsy Shops. It is jam-packed with 23 pages of my tips, tricks, SEO search phrases, planner pages, worksheets, examples and strategies to get the most out of your holiday sales.

Below are some ideas to inspire you!

5 Ideas to Increase E-commerce Holiday Sales

1. Starting in September (or right now if you wish) include a flyer and/or coupon in all customer packages encouraging customers to come back to your store for Black Friday and Cyber Monday sales, coupons and offers.

2. Use popular search phrases for various holiday buying occasions in your titles and tags, if they apply, such as white elephant gifts, stocking stuffers, secret Santa gifts, dirty Santa gifts, advent calendar fillers and 12 days of Christmas gifts.

3. Add holiday theme photos (like I did below) to your regular product photos as Etsy loves to use these types of images on their social media pages and on their home page. You can purchase these types of backgrounds on Etsy or Creative Market. 

4. I highly recommend that you run Etsy Promoted Listings during the peak gift buying time of October 14th to December 23rd. Only go as late as December 23rd if you have priority shipping and can get those orders there next day.

5. August is the time to be sending out your submissions for holiday gift guides for print magazines. When emailing out pitches, the email subject line should read: “Product Submission for 2019 Holiday Gift Guides”. Send out pitches to blogs for their gift guides in early October. 

Want to Read More?

© 2018-2019 Gail Oliver. All rights reserved.

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