Updated for 2024. Need a comprehensive list of online selling sites and marketplaces where you can sell your handmade, print on demand or vintage products? Luckily for you, you have so many options to choose from, and you don’t have to choose just one!
In fact, the best strategy for any e-commerce business is to try and sell on as many online sales sites as possible, to really widen your reach as well as not be too dependent on one customer source. You just never know when the market will change or a company will get bought, so don’t put all of your eggs in one basket.
Below are 90+ online selling sites and marketplaces where you can sell your products and services. Some are niche-specific, some are country-specific, but many are for international sales of any type of handmade product.
Online Selling Sites for Selling Art
There are many sites for selling your art online, so there really is no need to just settle on one, especially since the profit margins are not always ideal. These sites below are specifically geared just for artists and their artwork but you can also sell your artwork at the sites for home decor and the general marketplaces links that I have coming up.
⇒Be sure to download my 12-Month Marketing Plan for Online Art Shops.
Online Selling Sites for Fashion
When I say selling clothes online, I do not mean used clothes (keep reading for those) but rather original fashion creations by indie designers. Related content: How to Increase Your Online Sales Conversion Rate.
⇒Be sure to download my 12-Month Marketing Plan for Online Fashion Shops.
Online Selling Sites for Wedding Products
A lot of wedding blogs realize the value of selling products right on their site and then taking a commission. So here are some that are now selling products from small vendors:
⇒Be sure to download my 12-Month Marketing Plan for Online Wedding Shops.
Online Selling Sites for Kids & Baby Products
Here are some top kids and baby marketplaces to try selling your goods at:
⇒Be sure to download my 12-Month Marketing Plan for Kids & Baby Shops.
Online Selling Sites for Home Goods
There are a growing number of sites just to sell your original home decor including art, accessories and furniture. Keep in mind that Wayfair also owns Joss & Main, ALLModern, Birchlane and Perigold.
⇒Be sure to download my 12-Month Marketing Plan for Home Goods Shops.
Online Marketplaces
The following are a combination of sites, marketplaces and e-commerce platforms where you can sell any type of product from art to home decor to wedding products to kids and baby to vintage. Commission percentages do vary, as do monthly fees, and in some cases, you will have increased competition from other shops selling competitive products.
⇒You will also want to read my post, 4 Online Selling Sites for Eco-Friendly Products.
Online Transaction Sites
The sites below are more of transaction platforms that handle payment processing for you for digital products, but will not really bring you any customers as they do not have much of a main marketplace for customers to enter in from. You typically use these types of sites to accept payment on your website, blog or even your social media pages.
UK Only Sites
The UK has a really large handmade community, so there are several marketplaces that have been set up exclusively for UK sellers:
E-Commerce Platforms for Selling Online
If you want total independence online, then you can set up your own e-commerce store using any of these platforms below. The downside is that you do not get the marketing benefits of being on a large marketplace that will drive customers to you. You pretty much will have to do all the marketing yourself. Related content: How to Start Selling Online
Print on Demand Selling Sites
If you don’t want to make huge profit, just some extra money, then you can sell your graphic designs to a print on demand site that also has a marketplace. Not a ton of work involved on your part, just upload your designs and they do the rest. You do have to sell a lot of volume for it to be really worthwhile.
Wholesale Sites
If you are selling handmade products and you would really just rather sell them through wholesale, these sites will help you:
Used & Vintage Items Sites
This is where e-commerce all started, selling used, second hand and vintage items. Here are some marketplaces for these types of items:
⇒If you decide to sell on Poshmark, be sure to check out my 13-Page Poshmark Planner.
⇒Be sure to download my 12-Month Marketing Plan for Vintage Shops.
Costs of Selling Online
Again, all of the above are online selling sites that will take a cut of your sales as that is how they make their money. Most sites are very affordable, such as Etsy at just 5% commission, whereas others will take up to 50% of the sale as a commission (basically wholesale pricing), as well as a monthly fee, making them a much more costly option.
The e-commerce options such as Shopify Wix, SquareSpace, IndieMade and Big Commerce are platforms, not marketplaces, therefore they have monthly fees in addition to taking a cut of your sales.
Auction sites like eBay are for selling both. new and used items, and sites like One Kings Lane are really flash sales sites, and sites like these have struggled in the past (remember Fab?). Hopefully there is a selling site here that suits your particular interests and needs.
How to Drive More Traffic to Your Online Store
If you currently have an online store or are planning to open one, be sure to download one of my 
Online Shop 12-Month Marketing Plans as it will walk you through everything you need to do to have an effective marketing strategy to drive traffic and sales! There are plans for Jewelry, Home Goods, Art, Photography, Pets, Vintage, Bath & Beauty, Fashion, Wedding, Eco, Gifts, Food, Bakery, Tshirts, Greeting Cards and Kids & Baby shops.
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