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Tag: shop sections

How to Use Your Shop Sections to Boost Sales

January 31, 2019 /

how to use shop sections to boost salesWant to know how to use your shop sections to boost sales?

I was advising a client the other day on the “sections” in their online shop. Sections are where you categorize your products so that customers can easily find what they are looking for in your shop.

The client had a lot of “unicorn” theme products, which is very hot right now on Etsy. They were selling so well for them that I recommended that maybe they just break these products into their own section, “🦄Everything Unicorn”. This way if this is what the customer is interested in, they can see all the products available at once and maybe they will end up buying more than one item.

So, this got me to thinking of some of my other advice when it comes to using shop sections to boost sales.

Shop Sections for Top Sellers

People tend to like to buy products that they know other people have bought as it lessens the risk. Therefore, you could make it easy for customers and have sections such as:

  • Best Sellers
  • Top Sellers
  • Customer Favorites
  • Top Rated
  • It List
  • Back in Stock
Shop Sections for Sales and Promotions

If certain items in the shop are on sale, discounted, lower priced and so forth, peak their interest with shop sections such as:

  • On Sale
  • Clearance
  • Overstock
  • Closeout
  • Outlet
  • Exclusive Savings
  • Last Chance
  • Going Fast
  • Almost Gone
  • Limited Time Offer
  • Today’s Deals
  • New Markdowns
  • Up to 70% OFF 
  • Under $50
Shop Sections for New Products

If your regular customers just want to see what’s new, you could do shop sections such as

  • What’s New
  • New Arrivals
  • Just In
  • New Collection
  • 2019 Collection
  • Hot Trends
Shop Sections for Types of Products

Maybe you have distinct product offerings (like the unicorn example I gave above) that would do better to be broken out on their own, such as:

  • Ready to Ship
  • Organic Collection
  • Mix and Match
  • Choose Your Design
  • Personalized Gifts
  • Limited Edition
  • Print Sets
Shop Sections for Holiday & Seasonal

Holidays, occasions, and special events are always great as shop sections (although just temporarily) such as:

  • 💗 Valentines Specials
  • 🐰 Easter Decor
  • 🍁 Fall Favorites
  • ☃️ Winter Shop
  • 🎁 Mothers Day Gift Guide

I love brainstorming new product ideas with clients, coming up with innovative ways to market and promote your shop as well as uncover the reasons why your sales might be slow – so book a Phone Consultation and visit my Etsy shop.

Also read: How to Sell on Etsy

© 2019 Gail Oliver. All rights reserved. How to Use Shop Sections to Boost Sales

Categories You Should Be Adding to Your Online Store This Time of Year

August 5, 2013 /

store categories to add in the fallWhen Google searches your online store, they search your online store categories, so it doesn’t hurt to update them from time to time, especially when it comes to seasonal shopping habits.

For example, the online home goods store, Wayfair, has added two prominent shop categories, right at the top of the page, “College Living” and “Back to School“.  Under these headings, Wayfair also has various sub headings (based on popular search phrases) such as:

  • Dorm Design on a Budget
  • 14 Dorm Design Ideas
  • Dorm Essentials
  • College Checklist

Google reads these headings and sub headings and, as a result, it will drastically move Wayfair up in Google searches for anyone looking for college dorm room decor.

Google-search-tips

Other notable top online retailers have already added fall-related shop sections:

  • Williams-Sonoma has added a “Halloween Preview” shop section.
  • H&M has added a “Fall Looks“ shop section.
  • Nordstrom has added “Back to School“ and “Summer to Fall Booties“.
  • Grandin Road has added “Halloween Haven“.
  • Office Depot has added its “Back to School Headquarters“ as well as its “Mobile Accessories Marketplace” (as many college kids are upgrading their laptops, phones, etc. before they head back).
  • Pier 1 has added “Fall & Autumn Decor” and a sneak peak at their “Halloween 2013 Collection“.
  • Ann Taylor has added “Pre-Fall Forecast“.
  • Bed, Bath & Beyond has added “College Shopping / Back to College“.
  • J.Crew has added the section “Looks We Love for Back to School“.
  • Best Buy has added “College Student Deals“.

FINAL WORD: Shop sections, categories, departments and headings are very important in Google search. Make sure you are adding ones relevant to seasonal shopping habits (in this case, Back to School, Fall Fashion, Autumn Decorating, Halloween Decor, College Shopping, etc.) to help drive more traffic to your online shop. It also helps your shop to get found by blog and magazine editors who are looking to write about products on these topics as well.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.categories to add to your store in the fall

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

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© 2013 Gail Oliver. All rights reserved. Online Store Categories 

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