by Gail Oliver, Marketing Consultant Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering? So what to...
Tag: small business marketing ideas
Why Mobile-Based Small Businesses Are a Hot Trend
July 24, 2014
by Gail Oliver, Small Business Marketing Consultant A lot of businesses struggle with bringing customers to their establishment, either a physical location or online, but have you ever thought about going to them? Mobile-based businesses are becoming a hot trend, and with the baby boomer generation...
I have written before about product photography ideas, including how to Up-sell More of Your Products Using Vignette-Style Photos, and How to Make a Photo Sell Your Products, but I wanted to give you an example of a photo that got me to buy. I saw...
I have said many times to the small businesses that I advise, why do you spend all of your time chasing new business, when you can also get repeat business from your customers. I believe most small businesses should aim for 30 to 40% of...
18 Great Marketing Ideas for Selling Online
February 12, 2014
Looking for some truly awesome marketing ideas for selling online? Whether you sell on Etsy, on Amazon, on Shopify or somewhere else online, these marketing ideas are from my 12-Month Marketing Strategy Plans for Online Shops. These detailed downloads are super easy to follow and will...
How to Get Those Post Holiday Sales
January 2, 2014
Want to get those post holiday sales? Think your sales have to dry up just because holiday shopping is over? There are a lot of people who will be buying certain items this time of year, you just have to position yourself for those sales....
3 Marketing Ideas to Try on Pinterest
December 2, 2013
Today I have three Pinterest marketing ideas to try. Pinterest is a great social media site for driving traffic to your online store. Traffic on the site has never been higher, especially this time of year with people searching for holiday recipes, gift ideas and...
How to Pitch Your Products to the Media
July 19, 2013
Want to know how to pitch your products to the media. I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one...
Marketing for Small Business Ideas to Try
June 24, 2013
I have some Marketing for Small Business ideas that are so easy anyone can try. Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free. Make hats...