Need a cool new year promotional marketing idea? Every year people tend to make the same new year’s resolutions: Lose weight Get fit Save money Eat better Get out of debt Get organized Look better The start of a new year means a fresh start for...
Tag: small business marketing ideas
Tips for Success When You’re a Newbie in a Crowded Market
November 11, 2014
by Gail Oliver, Marketing Consultant Are you just about to dive into a market that many others are already in, and doing it well? Are you offering a service that so many other, more experienced people with huge client bases are also offering? So what to...
Customer Success Story – Why It Pays to Get My Insider Tips!
September 12, 2014
Want to hear a customer success story? One of the opportunities that was going to be in my September Marketing Insider Report was to submit your business for consideration for Martha Stewart’s American Made Award, but the deadline was too close and my report wasn’t ready yet. So instead, I emailed...
by Gail Oliver, Small Business Marketing Consultant If you want to dominate a specific niche of the market and really establish a strong brand, even as an indie product maker, you can do if it you just do one thing and do it better and/or...
Why Mobile-Based Small Businesses Are a Hot Trend
July 24, 2014
by Gail Oliver, Small Business Marketing Consultant A lot of businesses struggle with bringing customers to their establishment, either a physical location or online, but have you ever thought about going to them? Mobile-based businesses are becoming a hot trend, and with the baby boomer generation...
I have written before about product photography ideas, including how to Up-sell More of Your Products Using Vignette-Style Photos, and How to Make a Photo Sell Your Products, but I wanted to give you an example of a photo that got me to buy. I saw...
I have said many times to the small businesses that I advise, why do you spend all of your time chasing new business, when you can also get repeat business from your customers. I believe most small businesses should aim for 30 to 40% of...
18 Great Marketing Ideas for Selling Online
February 12, 2014
Looking for some truly awesome marketing ideas for selling online? Whether you sell on Etsy, on Amazon, on Shopify or somewhere else online, these marketing ideas are from my 12-Month Marketing Strategy Plans for Online Shops. These detailed downloads are super easy to follow and will...
How to Get Those Post Holiday Sales
January 2, 2014
Want to get those post holiday sales? Think your sales have to dry up just because holiday shopping is over? There are a lot of people who will be buying certain items this time of year, you just have to position yourself for those sales....
3 Marketing Ideas to Try on Pinterest
December 2, 2013
Today I have three Pinterest marketing ideas to try. Pinterest is a great social media site for driving traffic to your online store. Traffic on the site has never been higher, especially this time of year with people searching for holiday recipes, gift ideas and...
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