Attention Getting

Small Business Marketing Strategist

Tag: small business marketing ideas (Page 3 of 3)

How to Pitch Your Products to the Media

July 19, 2013 /

how to pitch your products to the mediaWant to know how to pitch your products to the media.

I constantly have customers asking me this. As I have stated many times, you have to pitch a story, not a product. Writers are looking for stories, so you have to give them one or at least put an idea in their head.

Here are some recent story ideas that might help you see the types of editorial writers are looking for, and whether  you can tailor the pitch to something you sell.

Keep in mind, if you are pitching to blogs they are currently working on articles for August, but magazines in print are working on November/December issues, so story ideas should be relevant to the time of year the piece will come out.

Recent Blog Headlines for Jewelry/Fashion
  • Summer Tops Under $50
  • Trend Alert: Turquoise Jewelry
  • Lightweight Bags for Summer
  • Cake Jewelry: The Best Adorable Deliciousness Etsy Has to Offer
Recent Blog Headlines for Kids/Babies
  • Diaper Bag Essentials for Moms on the Move
  • Picks for a Healthy Baby Nursery
  • Kids Party Idea: Yellow Sunshine
  • Fourth of July Style for Kids
Recent Blog Headlines for Vintage
  • Creating an Herb Garden Using Vintage Tins
  • Vintage Posters That Make You Want to Travel
  • Tips for Buying Vintage Jewelry
  • Using Vintage Finds in Your Wedding
Recent Blog Headlines for Home Decor
  • Buying Wall Art: The Best Typography Prints for Your Home
  • 10 Ways to Love Neon in Your Home
  • Decorating Solution for the Stylish Renter
  • These Adorable Art Prints are Sealed with a Kiss
Recent Blog Headlines for Weddings
  • 10 Jaw Dropping Wedding Gowns Under $500
  • Add a Bit of British to Your Big Day
  • Wedding Inspiration and Ideas from Romantic Movies
  • Terrific Travel Theme Wedding Ideas
Recent Blog Headlines for Pets
  • How to Include a Pet at a Wedding
  • July Must-Haves for Your Pet
  • The Best Low-Fat, Organic Treats for Your Dog
  • Sweet Cat Collars from Etsy
Recent Blog Headlines for Beauty
  • 10 Products That Will Cool You Down from Head to Toe
  • Suite Up for Comic-Con with Cartoon Inspired Nail Art
  • Makeup Tools that Won’t Break the Bank
  • 10 Nail Polish Colors That Will Remind You of Sand and Sea

FINAL WORD: Grab inspiration for story pitches from current blog headlines. The more interesting the headline, the better chance you’ll have that they will go for it. Email the writer the story idea, and how your product would fit into the story, and you’re in!

Need Help Pitching Your Products to the Media?

I’ve written pitches that have gotten my customers featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz.com, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride, Martha Stewart, just to name a few. I can write story pitches for you as well as recommend the most popular media to get in front of your target market. Just email me at attentiongetting@gmail.com to discuss or see my Marketing Services page.

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© 2013 Gail Oliver. All rights reserved.How to Pitch Your Products to the Media

Marketing for Small Business Ideas to Try

June 24, 2013 /

 

marketing for small businessI have some Marketing for Small Business ideas that are so easy anyone can try.

  • Start locally by Googling “new businesses” and your city. You might find that a local newspaper, magazine or blog likes to feature brand new businesses for free.
  • Make hats and t-shirts with your business name and url on it, and give them to family members to wear.
  • Always give incentives for customers to refer you to others, such as gift cards or free items.
  • Hire a student to help you with the small marketing stuff like commenting on blogs, posting to social media, sending out promotional emails. Many teens looking to get into marketing will value the experience, and they likely know things like social media a lot better than you do.
  • Find another business that is not a competitor but targets the same market and work together on a joint promotion, even share social media posts or Pinterest boards or mention each other in your monthly customer newsletters.
  • Make sure the title tag of your website accurately describes what you sell. Do not make it a marketing slogan as Google reads this looking for keywords. Keep it to the point.
  • Make sure you have added your business to every possible free directory, starting with Google Business.
  • Comment on at least 10 blogs every day that your customers read making sure that your user name is your business name and including your website url in the comment.
  • Give away something for free whether it is a download, gift, service, but it is the easy way to attract attention.

NEED ADVICE?

Please visit my Shopify and Etsy stores to see my small business marketing products and services.

You can also ask me a question at attentiongetting@gmail.com, follow me on Instagram for additional tips and learn more about me here.

© 2013 Gail Oliver. All rights reserved. Marketing for small business. 

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