small business marketing tips Archives

Aren’t you happy fall is here? So am I and October brings a ton of opportunities for your small business.

My monthly Marketing Calendar & Planner is a great way to stay on top of all of them as I give three tactics to do every day, plus I include several “insider” secrets that I don’t mention on my blog. Here is just a sneak peek of what is in my October calendar:

October is National Breast Cancer Awareness Month, so if your business is doing anything to support this cause, add a pink ribbon to your site and let people know how you are helping.
#MondayMotivation continues to be one of the most searched hash tags on Twitter so be sure to tweet out a #quote and/or inspiration photo each Monday.
If you haven’t submitted editorial pitches to online media for holiday editorial, the first week of October is really your last chance.
The World Series starts this month so expect it to be trending big time on all social media sites, especially in the evenings.
Mars and The Martian movie have been all over the news the past few days so expect a lot more trending, especially when the movie opens on Friday.
Next month is Small Business Saturday (November 28th) and American Express Open Forum (who selected my blog as one of their Top 10 Small Business Blogs to Follow) offers tons of freebies on their site for businesses.
National Coffee Day trended big on social media a few days ago, so hopefully National #PumpkinCheesecakeDay on October 21 will have the same momentum
Most of this month, particularly the last two weeks, every Halloween costume, decoration, food and makeup pin will be the most popular pins in your feed.
I have just started selling my monthly marketing calendar and marketing ebooks on Gumroad.com. You can sell products and services here as well. The cost is just 5% + 25 cents per transaction, no hosting fees, no monthly fees, no bandwidth feeds, no refund fees. Trust me, that is an awesome deal!

Want the other 84 tips and tactics for October? Get my Monthly Marketing Calendar for October available now for download. You will love it!

I’m Gail Oliver, a longtime marketing professional advising small businesses. If you need help marketing your small business, ask me how I can help at attentiongetting@gmail.com. Be sure to also see my Marketing Ebooks for more creative ideas.

Want to hear a customer success story?

One of the opportunities that was going to be in my September Marketing Insider Report was to submit your business for consideration for Martha Stewart’s American Made Award, but the deadline was too close and my report wasn’t ready yet.

So instead, I emailed this opportunity to my customers and I am happy to announce one of my customers, Half Pint Ink Studio, has been chosen as finalist!

Screen shot 2014-09-11 at 3.56.07 PM

Customer Success Story

How Being a Martha Stewart’s American Made Nominee is Good For Business

In November, a total of 9 winners will be chosen, one in each category, with the chance to win $10,000 cash, as well as be featured in Martha Stewart Living magazine, on her website, on her radio show and in her marketplace on eBay.

But even to be a finalist is a stamp of approval from a respected publication and something that can be used on marketing materials and packaging to gain even more credibility with customers, used to get wholesale deals, and used it to get publicity with local media. So it is an opportunity that can be leveraged for so many other aspects of your business.

Good luck, Katie!

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About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.