video marketing ideas Archives

Need Creative Ways to Use Video to Market Your Small Business?

Between YouTube and Tiktok, video is a great way to sell your products. Here are some quick ideas for videos that might inspire you.

If you are selling beauty or skin care products, like an anti-aging product, you could do a time lapsed video that shows the effect of the product, on the same woman, over a 6 week period (she doesn’t have to sit in front of your phone for six weeks, just film her for a few seconds, each week, in the same position). That would be interesting if the change was quite dramatic.
If you sell art, again, a time lapsed video showing you painting it, from a blank canvas to a finished picture hanging on a wall.
If you sell toys, set up one of those complicated falling dominos tricks and at the end is the logo for your shop; or have the stuffed animals you sell come alive with a stop animation film.
I have a customer who sells dog grooming products. She could do a video showing a scruffy, completely filthy dog, give him a time elapsed, two-second bath, and then show the end result of a beautifully groomed dog.
Consider a “How To” video, as these are typically top searches. For example, Nordstrom has a video in its Men’s Ties section that shows you how to tie a tie.

Post it on Instagram, YouTube and Tiktok using the hash tags: #reel #reels #howto
Include the video as part of your product photos.
Send the video out to your customers by email, or put in your email signature.
Add to the About section of your blog.

FINAL WORD: Remember, your company name is attached to the video, so you don’t always have to include product promotion in the clip itself.

Get more easy marketing ideas like this in my My 12-Month Marketing Plans.

I’m Gail Oliver and since 2012 I have advised thousands of small businesses and I can help yours too! Be sure to see my services and products below: