why you need a personal brand Archives

Back in the day when I was working in marketing for a large technology firm, our CFO wanted me to write a bio for her, that she could submit for one of those “Top 40 Under 40” local business awards (she got it).

These days, there are many advantages and opportunities to presenting yourself as a polished, professional, personal brand.

THE COMPONENTS OF A PERSONAL BRAND:

A professional headshot
A killer resume
An engaging LinkedIn profile summary
An informative bio (always needed when working with media and events)
A brief but impactful social media bio (a shorter version of the above).

Whether you’re a lawyer, doctor, sales executive, upper management, realtor, travel agent, influencer, entrepreneur, or business owner, you want to make sure that your personal brand is consistent, compelling, and truly showcases you in a way that will impress.

WHAT HAVING A PERSONAL BRAND WILL ALLOW YOU TO DO:

Apply for higher level positions
Apply to be on boards
Apply to join professional organizations
Submit yourself for consideration for awards
Submit yourself for consideration for speaking engagements
Submit yourself for consideration for publicity opportunities
Attract new customers, clients, business alliances, partners, fans, and followers
Bolster your credibility and trustworthiness
Stand out from the competition
Grow your business or career
Prevent “imposters”