Travel Agency Marketing Plan PDF

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If you’re a travel agent looking to get more clients, my best-selling 12-Month Travel Agency/Agent Marketing Plan is all you need, with hundreds of tactics to do each month focusing on advertising, publicity, content marketing, social media, promotions, email marketing and more.

Travel Agency Publicity Ideas for January

Email a story pitch to the travel writer at your local newspaper (with a quote from you) for “The Best Places to Visit in the New Year” in hopes of getting your agency and name a mention.
Check and submit daily to HARO (Help a Reporter) requests that apply (sign up for these PR requests for free).

Travel Agency Advertising Ideas for January

Add your travel agency to Trip Advisor if you have a physical store presence where tourists can drop in off the street for tourist advice. Then you might be able to get listed as a “Tourist/Visitor Center”.

Travel Agency Social Media Ideas for January

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Post your Travel Bucket List for the new year and ask followers to comment on the one place they want to go to.
Give a #shoutout to a favorite travel blog every Sunday for #SundayBlogshare (tag the blog so they repost).
Post a mood board of your favorite travel products for #NationalShopforTravelDay on January 14th and give shoutouts to the shops.
Post a poll asking followers their favorite all-time vacation spot for #GetToKnowYourCustomersDay on January 16th.
Post a list or photo carousal or reel of the top cities to visit in Florida for #NationalFloridaDay on January 25th.
Post your favorite travel booking tips for #NationalPlanforVacationDay on January 28th.
Tweet out a #quote every Friday for #FridayFeeling that has to with “escaping” or “getting away” (quotes are very popular on Twitter)
Set up a YouTube channel to show “2-Minute Virtual Vacation” videos.
Comment daily on the Instagram and Facebook posts of local media & sports teams to get seen by your local market.

Travel Agency Email Marketing Ideas for January

Create a free email signature (use WiseStamp) and include a linkable banner to your agency’s website, links to your social media sites and your latest blog post.
Email your customers your winter or Valentine’s day vacation specials, spring break getaways and any new blog posts.
Change up your email opt-in incentive to include a free one-page printable calendar for the new year clearly labeled with your agency’s name and url, as a frequent reminder; or do a 12-month calendar, each month showing an amazing place to visit at that time of year.

Travel Agency Content Marketing Ideas for January

Write your own article on “The Best Places to Visit in the New Year” with a byline that has your business name and submit it to Buzzfeed,
If you haven’t already, create a blog to drive traffic to your shop. You can then circulate your blog posts on social media as well as on blog sharing sites like BLOGLOVIN’ and BLOGARAMA even if your posts are something as simple as mentioning events going on in your city each weekend, such as “What to Do in {Your City} This Weekend”. It also gives you a reason to email your customers weekly.

Travel Agency Sales & Promotion Idea

Comment daily on the latest blog posts of popular local news media and magazines as a great way to get seen by their readers.
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travel agent agency marketing plan pdf