I found some really effective tactics being used at some online shops that I thought I would share, that may add value to your e-commerce site.
Make Your Email Sign Up More Attention Getting
The Palm Tree Boutique did something smart. When I land on a home page of an online shop, I typically get an annoying box asking me to sign up for their newsletter that I almost immediately click shut. But Palm Tree did something different and put up a very large photo image instead, plus offering 20%, which is quite generous. It was much more effective.
Let Customers Make Their Own Product Bundles
I love this idea by the makeup company, Benefit, of allowing customers to create their own bundle of products. The price is set at $79, but customers get to choose three products from three different options, plus they also receive free gifts. Great way to up-sell more products.
Give Previews of Your Social Media & Incentives to Follow
I have long recommended to clients to instead of just say, “follow us on social media” to give an incentive to do so, as well as a preview of what you post. The online store Furbish Studios does a nice job of both. letting people know that if they follow on Instagram they will get exclusive discounts, Furbish favorites and design inspiration.
May Marketing Calendar
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