You may not have heard, but next week (May 4 to 8) is National Small Business Week (be sure to use the hash tag #DreamSmallBiz) and it is a good time to pitch a story about your business to your local press. Anything can be a possible story pitch, including if you have:
- An innovative product or service idea
- An eco-friendly business
- Rapid growth in the last 6 months or year
- New facilities or location opening
- Engaged in a charitable endeavor
1. Get Included in an American Family Insurance Ad
At the dentist office I was looking through a copy of People Magazine (which has a readership of 46 million), and the opening 3-page color ad was from a company called American Family Insurance, with their “Dream Fearlessly” campaign promoting the work of a photographer, a writer, and an artist who are all trying to turn their dream into a business. So, if you have pursued or fulfilled a business dream, submit it to American Family Insurance (scroll down to the form at the bottom of the page) and maybe you will be profiled in an upcoming ad.
2. Share Your Pinterest Success
I don’t know about you, but Pinterest brings a huge amount of traffic to my blog. Therefore, if you have a Pinterest success story of how it has helped your business, submit it to Pinterest and they just might profile your story in emails, on their blog and more, so other businesses can learn from your success.
3. AT&T Wants to Know Your Business Story
Telecom giant AT&T has a “Real Stories” feature that profiles business owners who have a great story to tell and insights to help other entrepreneurs. Submit your business story to AT&T and you could be featured on their blog (called The Business Circle) and their social media pages (250,000 followers) – a great way to drive more traffic to your site and gain more customers.
4. Be Part of the Globe and Mail’s TakeOff Series
If you are a Canadian small business or entrepreneur, you have from now until July to submit your story to Canada’s national newspaper, the Globe and Mail, to be profiled in their “TakeOff“ series. Essentially, they want to know what helped or hurt your business from “taking off”. You can get more details about what and where to submit here.
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