Add More Products to Online Store

Add More Products to Online Store Want to quickly add more listings to your online store?

An easy way is to simply add listings that are SETS of products. Not perfectly matchy-matchy sets, but try coordinated sets. For example, I saw this art print set below being offered on Nordstrom where you get 5 different prints in 3 different sizes but all in the same color scheme (there are a few shops on Etsy doing this as well).

Every time I critique an Etsy shop I encourage the shop to include listings that are sets. Not only do you sell more products at one time to one customer, but customers are looking for the convenience of you doing the “decorating” for them because many buyers just do not know how to coordinate items together.

This same strategy can be applied to jewelry (sets of stud earrings are always in demand), fashion accessories, throw pillows, baby items, personalized gifts, wreaths, beauty products, greeting cards, seasonal (fall set) and holiday items (Halloween set). Again, the goal is to not just put matching items together but rather like-minded or coordinated items together.

Examples of Product Sets

If you sell trays, create a listing that is three trays in three different sizes because people have different uses for trays.
If you sell Apple watch bands, sell a set in 3 different colors so the customer can swap out and change up their look.
If you sell baby onesies, sell a pack of seven labeled with each day of the week. Get creative!

There are also gift set listings and if you don’t have at least one gift set listing in your shop right now you are missing out on a big sales opportunity!

Top Searched Gift Sets

Makeup Gift Sets
Women Gift Sets / Men Gifts Sets (tied)
Tea Gift Sets
Wine Gift Sets
Liquor / Christmas Gift Sets (tied)
Coffee / Candle / Bath / Nail Polish Gift Sets (tied)
Beauty Gift Sets
Hot Chocolate Gift Sets
Baby Boy / Skin Care Gift Sets (tied)
Spices Gift Set

Again, offering sets is a great way to sell more at one time to one customer.

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