by G.B. Oliver
Blogs have taken over online content in a big way. According to Blogging.org, WordPress alone hosts 42 million blogs with 329 million readers. That is an unbelievable statistic!
So, if you sell fashion, you would love to have a top fashion blog mention your products. If you sell wedding items, you would love to have a top wedding blog mention your products. So how do you do this?
Bloggers are constantly looking for new and exciting story ideas. Therefore, the key is to pitch a story, not a product.
How to Submit to Blogs
Before you pitch your products to any blog, you need to check out their content first, mostly to make sure that you are not submitting a story idea that they have already recently done.
So, think of something timely (bloggers are looking up to six weeks in advance) like an upcoming holiday. An example story pitch would then be “10 Great Finds for Your Easter Dinner Table”.
Then read their submission guidelines. Typically, a blog’s editors will detail what they are looking for, and what they are NOT looking for. It is best to read this part and do what they say for the best chance of success.
Also, if they are asking for submissions by email they will tell you what to put in the subject header of the email. If you don’t follow their instructions, your email won’t get read.
Keep the pitch short and to the point. Link to your product. Insert, do not attach, a photo (it will go into spam otherwise).
Customer Success Stories
I have a client who took my advice and got her products mentioned on a top fashion blog. As a result, she got hundreds of product views and several sales just in the first few hours that it appeared (this is a good conversion rate, remember not everyone buys right away).
I have another client whose product appeared on a shopping blog, resulting in 330 product views, but more importantly 49 sales, in just a few days. In other words, a 15% conversion rate (which is very good), mostly because it got directly to her target market, and not just to the masses. As an added bonus, her product got pinned to Pinterest from the shopping blog over 200 times. And almost a year later, she is still getting traffic and sales from that blog post.
Want one more reason why it is a good idea to make blogs aware of your shop? Because it has become a big trend for online marketplaces to have popular bloggers pick their favorite products and act as guest pinners on Pinterest. Etsy recently did this with the blogs Camille Styles and Daily Candy. Fab.com has profiled favorite product picks from bloggers, as has One Kings Lane.
My Publicity Pitch Service
I offer a service for just $99 USD where I will write 10 different story pitches for 10 top media (magazines, blogs, etc.) for you to pitch to. Just email me at firstname.lastname@example.org to discuss.
© 2013 G.B. Oliver. All rights reserved.