3 Ways to Make the Most of Your Publicity

 By G.B. Oliver

I recently secured a feature article for one of my clients, a children’s book author, in a popular Canadian magazine called, Our Canada (a Reader’s Digest publication). Hopefully the feature transpires into sales, but there are so many other opportunities for the author to take this press and leverage it to further help the sales of her book; tactics you can use when you get publicity for your business.

 

1. Use Your Publicity to Get Your Products into Stores

The author had been trying to get her book into more book stores. This article poses a huge opportunity to do that. If you take your press into any store and say, “I just had a national magazine write about my product, I think you may want to carry it” (say it much nicer than that, but you get the idea) what store would say no? Press creates demand.

Our Canada Feature

2. Use Your Publicity to Get Credibility

You can leverage any media exposure to gain credibility and trust with new customers who may not know of you. For example, “As featured in this month’s issue of …”. It essentially tells customers you are a player.

3. Use Your Publicity to Get More Publicity

Once you get that first press, use it to turn it into more press. For example, go to your local newspaper with a story pitch where your business success is the story, “My business was just featured in a national magazine, so I thought maybe your readers would be interested in hearing about how my small company has really taken off in the last few months…”. As I’ve always said, local press loves writing about local success stories.

Be Patient! Publicity Can Take Time

Now, I should note, I pitched this story to Our Canada magazine last March and it is just appearing now. That is how long it can take, so be patient. The reason it took so long is because they had to fit it into their editorial calendar, which is planned in advance. Blogs and newspapers move a little faster, but magazines can take a long time.

My Publicity Pitch Service

My publicity pitch service is just $99 USD where I will write 10 different story pitches for 10 top media (magazines, blogs, etc.) for you to pitch to. Just email me at attentiongetting@gmail.com to discuss.

© 2014 G.B. Oliver. All rights reserved

Product Photography I Love! Cosmetic Companies

by G.B. Oliver

Cosmetic companies have some of the best product photos and they are getting more and more creative. Great photographs get highly circulated on social media and act as an advertisement for your business. So see if these are some ideas you can borrow, regardless of what you sell.

1. Highlight the Main Feature of Your Product

Product-photography-tips

When it comes to selling nail polish, it is all about the color, and this one definitely conveys the richness of this shade. A stunning photo by nail polish company, Essie, not only is this photo eye-catching, but it is the kind of photo social media loves. Continue reading “Product Photography I Love! Cosmetic Companies”

Customer Success Story!

Bella-NYC-magazineMagazine-spreadCongratulations to one of my customers, Brut et Baroque on Etsy, whose gorgeous linen bag appears in the July/August issue of Bella NYC Magazine.

3 Easy Ways to Be a Walking Billboard for Your Small Business

by G.B. Oliver

Are you maximizing the exposure of your business, starting with your everyday life? Once you walk out the door, you can become a walking billboard for your small business in many ways. Here are 3 good examples to try:

iphones-for-your-business
Custom phone case from Zazzle

Your Cell Phone, Laptop & Ebook Reader Cases – More than likely you have a cell phone and you have a case for it, but did you realize that you have valuable advertising space right on the cell phone case itself? There are hundreds of companies that will create a custom cell phone case for you that could incorporate your company logo, maybe a tag line, a website address, you name it. So, the next time you are sitting at a Starbucks, make sure your cell phone is on the table, case side up so it gets noticed. You can also do this with a iPad case, a laptop bag or backpack and walk everywhere with your company name facing out for everyone to see. If you have employees, create custom covers for them as well.

Your Clothing – Maybe you can’t afford to be an exhibitor at a consumer show (such as a bridal show, a home show, a parenting show, etc.) However, you can afford to attend the event and spend the day walking around the show in a t-shirt that clearly advertises your business on both the front and back. Make sure to have business cards on you in case people ask. Wear the t-shirt for any big traffic event, such as walking through a busy marketplace, running a marathon, attending a televised sporting event – the point is you want to always be advertising. And it doesn’t just have to be a t-shirt, it can be a jacket with your logo (and url) on the back, a baseball cap, your baby’s onesie (why not?).

Your Vehicles – Most people are familiar with this one. You can put your logo on your vehicle, but you can also paint your entire vehicle as an ad for your business. The key is making sure the vehicle gets seen. Leaving it parked in your garage is not going to help you. You want to hit the highway in rush hour where people will likely be stopped behind you in traffic. You want to park in front of a busy mall or outdoor event. You also want to think about other vehicles. You can put your logo on your motorcycle, bicycle, trailer home, or boat.advertise-car

FINAL WORD: Look at what you take with you when you go out the door, from your phone to your purse to your clothing to your car, and think about whether it can be an advertising medium for you.

Need Marketing Help You Can Afford?

GB OliverI have helped hundreds of small businesses market themselves for success. Just fill in the form below for more information, or email me at attentiongetting@gmail.com to discuss or see my Marketing Services page. Or check out my Ebook Shop for great Small Business Marketing Ideas.

© 2013 G.B. Oliver. All rights reserved.

6 Popular Blogs That Will Mention Your Sale

by G.B. Oliver

Having a sale in your online shop and not sure where to promote it? There are a variety of popular blogs that have regular features, typically on Fridays, where they promote online retailers having sales.

Now, I cannot guarantee they will add you to the list, but it is worth a shot. You could also try adding your sale in their comments section, if you see that they allow others to do it.

Deals of the Day at Lucky Magazine Online
Deals of the Day at Lucky Magazine Online

Where to Promote Your Sale

ApartmentTherapy.com is one of the most widely read blogs for home decor, recipes and more, with over 8 million readers a month. In their online Weekend Guide, they regularly feature Sales & Events from across the country, both online and instore, and even have a submission form for shops to submit theirs. So go for it!

CollegeFashion.net is not just a blog for fashion for college girls. It started off that way but has evolved into one of the top fashion blogs, known for their interesting theme inspiration boards. Every Friday they have their Coupons and Sales section, where they post sales from typically the top online fashion stores. That doesn’t mean you can’t try and make their list. Just ask in their contact form.

Fashionotes.com also has a Friday section on their blog called, Top Online Shopping: Weekend RoundUp for fashion and beauty products, as well as mens fashion. Email the editor at editor@fashionotes.com and see if they will add your sale to the list.  

Racked is a great blog because it covers fashion, home, kids and wedding products. They have a section called Deal Feed. You can submit your sale as both a National sale or a city-based sale i.e. New York Deal Feed. Submit your deal to national@racked.com and be sure to give all details including the length of time of the sale, the amount of the discount, and what you sell. You can also try to get in their Weekend Sales Report, but it does seem to focus on major retailers.

Lucky Magazine offers a Deal of the Day  at their online site. Mostly fashion and beauty deals, they do seem to promote less known online shops, so it is worth a try. You have to offer a good deal, though. Contact them at lucky breaks@luckymag.com.

People Magazine’s StyleWatch has a section online called, Exclusive Deals You’ll Actually Use, and they do show deals from smaller vendors here. Contact the editor at editor@people.com but be sure to put, “Submission for Stylewatch’s Exclusive Deals” in the subject line.
 
MalloryHopeDesign_AGMarketing_eBookNeed More Help Marketing Your Shop?

If you like my blog, you’ll LOVE my series of ebooks, Small Business Marketing Ideas That Work! Get all my amazing marketing tactics (that I don’t put on the blog) with versions for selling Home products, Wedding products, Kids & Baby products and Jewelry & Accessories. Please check out my Ebook Shop at the top of the page.

© 2013 G.B. Oliver. All rights reserved.

Consider These Story Ideas for Product Pitches

by G.B. Oliver

As you know, getting your products in editorial in magazines, blogs, your local newspaper, etc., is always a surefire way to get sales. But coming up with a story pitch for a writer is not that easy. So here are some ideas taken from today’s headlines that I thought might inspire you (and a few ideas at the end for the near future).

man-sitting-clip-art-silhouette

Story Pitches for Home Products

  • 5 Fresh Decorating Ideas to Bring Into Spring
  • Trend Alert: Mirrored Art
  • Spring Awakening: 51 Colorful iPhone Cases
  • Brighten Your Pad with Playful Decor
  • Welcome Spring with Floral Accessories Under $50
  • I Can’t Believe It’s From Etsy: Oil Paintings

Story Pitches for Baby & Kids Products

  • The Most Beautiful Baby Sleep Sacks
  • Cool Finds: Etsy Your St. Patty’s Day
  • 7 Oz-Inspired Picks for Kids
  • Hit the High Seas in Our Favorite Pirate Picks
  • 7 Animal Wallpaper Designs for Your Lil Wild One

Story Pitches for Fashion

  • 50 Swimsuits under $50
  • 7 Pinterest Boards Chic Moms Should Follow
  • Ditch Your Boots for These 17 Cute (and Cheap) Flats
  • 5 Striped Tops to Welcome Spring
  • What to Wear with Printed Jeans
  • Pretty Pastel Picks for Spring

Story Pitches for Wedding Products

  • 3 Great Ways to Save Cherished Wedding Memories
  • Vintage Navy Wedding Inspiration Board
  • 10 Tips for Toasting at a Wedding
  • Great Gatsby Wedding Inspiration
  • Our Favorite Escort Card Ideas
  • Top 10: Wedding Envelope Inspiration

Story Pitches for Beauty Products

  • 10 Nail Trends to Try This Spring
  • How to Get Better Skin by the Morning
  • Fix Your Most Common Beauty Problems with These Products
  • Spring Make-up Colors to Chase the Blues Away
  • The Secrets of Wearing Dark Lipstick

Story Pitches for Pet Products

  • March Essentials for Your Furry Friends
  • What to Pack on a Road Trip with Your Pet
  • From Functional to Wacky: Products to Keep Kitty Happy
  • Celebrate Valentine’s Day with the Pet Love of Your Life

As you can see, Spring was a big editorial topic. So what topics do you think editors will be looking for now, in order to publish in a month or two:

  • Movie influences with releases such as Star Trek, Superman, World War Z
  • Television influences with Game of Thrones Season Premiere
  • Holiday influences with World Health Day (April 7), Earth Day (April 22), May Day (May 1), Cinco de Mayo (May 5th), National Teacher’s Day (May 7th) and Mother’s Day (May 12th)

Not sure WHO to pitch to? Try one of my blog lists, plus find other helpful marketing tools in my Etsy shop.

My New Blog Lists for Fashion, Wedding & Home Decor
My New Blog Lists for Fashion, Wedding & Home Decor and Kids & Baby Products

PLEASE Tweet, Post to Facebook, Stumple, PIN & more this post using the SHARE button below. Thanks!

PLEASE LIKE this post using the button below and follow my RSS feed to know when new articles are posted.

© 2013 G.B. Oliver. All rights reserved.