5 Etsy Shop Marketing Tips for December

by Gail Oliver, Online Marketing Consultant

You may be busy filling Christmas orders, but don’t forget you always need to be marketing and promoting your Etsy shop, especially to avoid the upcoming January lull. So today, I am giving 5 hot tips from my December Etsy Shop Marketing Plan

etsy-marketing-tips-december

5 Etsy Shop Marketing Tips for December

  1. Everyone will be on Instagram on Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day posting photos so it’s a good time to run an Instagram ad for your shop, advertising gifts people may have wanted to get but didn’t get for Christmas. In Canada and the UK, it’s called a Boxing Day sale.
  2. If you sell wedding products, you need to run a Google, Facebook, Instagram and/or Pinterest ad for your shop starting Christmas Day and running for the next 10 days as 70% of all engagements happen on Christmas Eve and New Year’s Eve.
  3. At mid to end of December, you will want to start sending product submissions to blogs that your target market reads for inclusion in their Valentine’s gift guides.
  4. Pantone is announcing their Color of the Year later this week so make sure to capitalize on the social media buzz it generates posting any products you have in the color or products from other non-competitive shops (in hopes they return the favor). Also, pitch to the Etsy editors any products you have in the color as they will likely be writing about it as well.
  5. Create an after Christmas product bundle to get rid of any overstock, out-of-date, poor selling or seasonal items.

december-etsy-shop-marketing-planGet the rest of the promotional ideas and tactics in this month’s Etsy Shop Marketing Plan, including a full social media plan with posting ideas for each day of December! Download today, just $7!

BONUS: Share today’s post on social media, let me know at attentiongetting@gmail.com and I will send you a Valentine’s Gift Guide media contact to submit to this month!

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for the Week of February 23rd – Oscars Edition

by Gail Oliver, Online Marketing Consultant

It will be all about the Academy awards this week with the Oscar telecast this Sunday, but I have some other helpful tips for your online shop. Enjoy!

feb 23 marketing tips

Today Show Contest

Do you have a product invention that you would like to sell on QVC? The Today show is running a contest where you can pitch your idea. Check it at Today’s Next Big Thing.

Olympic Editorial Pitch

Brazil and the summer Olympics will be a hot topic for print editorial in June and July, be it for home decor, fashion, entertaining – anyway you can spin it. So if you have a product that is sports themed or patriotic in nature or has the colors of the Brazil flag, pitch it to print editors starting this week.

Are You Following Relevant Media?

Congratulations to one of my customers, Anita’s Casa who is featured in the March 2016 issue of HGTV Magazine as one of their 21 Favorite Etsy Shops. One of the tips I give in my marketing ebooks is to always follow editors, writers, and editorial assistants (for your industry’s main media) on Twitter. Media people love Twitter and they often check their followers’ list, so it is a great way to get your shop in front of them so that the next time they are looking for products to feature, they may think of you.

Pantone’s Rose Quartz and SerenityScreen shot 2016-02-23 at 2.46.37 PM

If you don’t think that Pantone’s Color of the Year is influential, check out the cover of this month’s InStyle magazine as well as the first 10 pages.

Trending This Week

  • February 24 – National Tortilla Chip Day, Milan Fashion Week starts
  • February 25 ­– National Chili Day, #ThursdaySurvey
  • February 26 – #FridayFunday
  • February 27 – National Strawberry Day, #SaturdayShoutout
  • February 28 – The Oscars
  • February 29 – Leap Year, #MondayMotivation
  • March 1 – Baseball Spring Training, #TravelTuesday

More Links to Click

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for the Week of February 16th – Winter Storm Edition

by Gail Oliver, Online Marketing Consultant

Last week there was so much going on that this week seems a lot quieter (except for the major snowstorm that hit my city today). If you aren’t busy digging out, here are some of my marketing tidbits to consider this week.

MARKETING-TIPS-FEB-16TH

More Instagram Advice

Not sure if you read my Instagram tip from last week, but another way to get Instagram to include you on their page (in front of their 137 million followers) is to post a cute animal photo and include the hash tag #WeeklyFluff. Instagram pulls these weekly for their site.

Email Marketing Tip

I bought something online recently, and the next week the store sent me an email that said in the subject line, “Thanks for shopping with us. Here’s a little treat…” Inside was a coupon for 20% off my next purchase. Now, I get a lot of promotional emails, but I have to say that line got my attention because I was curious about what the “treat” was. In other words, it worked so you may want to try something similar with your customer emails.

E-commerce Platform to Consider

If you are not happy with your current e-commerce provider, I was surprised to learn that Ecwid supports over 900,000 shops compared to Shopify’s 200,000. Their pricing is based on the number of products you sell. For example, if you sell less than 100 products, the fee is just $15 a month.

Pantone Color Trends for Fall 2016

This week Pantone announced their 10 Colors for Fall 2016, including mustard yellow and emerald green, so you may want to consider integrating these color selections into your fall collection.

Trending This Week

  • February 17 – National Random Acts of Kindness Day
  • February 18 – National Drink Wine Day
  • February 19 – #FridayReads
  • February 20 – National Love Your Pet Day
  • February 21 – #SundayBrunch
  • February 22 – #MondayMotivation
  • February 23 – National Banana Bread Day

More Links to Click

© 2016 Gail Oliver. All rights reserved.

Just Because Someone is a Top Seller, Doesn’t Mean They’re Making Money

by Gail Oliver, Small Business Marketing Consultant

We are quick to be envious of someone else’s success and wonder what we are doing wrong, but sometimes we are not looking at the big picture and their success may not be as great or envious as we think.

Small-business-success

There was a profile recently on a small online business that was a husband and wife shop. The headline read how their home decor products business is about to get a wholesale deal that will bring projected annual revenues of $2 million. There were a ton of comments on the article from other small business owners, in complete awe, wondering how the couple pulled it off and how they too could get that kind of success. But the readers were just seeing the “$2 million”; they weren’t seeing what the deal really involved.

Why This Wholesale Deal May Not Be As Great As You Think

First of all, $2 million in revenue is not $2 million in profit. In order for the couple to meet the wholesale demands they had to rent a production facility, rent office space, hire employees, pay insurance and workman’s compensation and a quazillion other costs associated with it no longer being a two person operation run out of their home. They now have to deal with employees, retail stores, as well as the end customer.  They also have more stress and pressure. It’s one thing to pay yourself. It’s quite another when you are on the hook to pay rent or someone’s salary.

The truth is, after you deduct all of these new costs, along with the original costs of production such as materials, plus they are now selling at a reduced wholesale price instead of a direct marked-up retail price, are they even making more money than before?

Also, there is no guarantee that the products will sell to the end user. Just because the retail stores are buying them, the product still needs to be bought by customers. You no longer have control over the marketing of the product at this level, so if your products don’t sell, the retailers won’t be coming back for more and you have all these new production costs to cover.

Don’t get me wrong, I am not trying to downplay their success. This is what it takes to grow a business, a few lean years. But rather, I want to put it back into perspective so other small business owners understand whether this would really be the best scenario for them.

This comes back to the post I wrote the other day. When you go into business for yourself, you have to decide how much success you want, how much you can handle, and what sort of growth model you aspire to. Before you get envious of someone else’s success, define what “success” really means for your business.

Need More Marketing and/or Business Advice?

I offer a variety of affordable consulting services. Just let me know your needs below. And don’t forget to check out my ebooks, here.

© 2013 G.B. Oliver. All rights reserved.

When Too Many Sales Hurt Your Small Business (It Happened To This Seller)

by G.B. Oliver

The dream of a lot of entrepreneurs is to set up an online shop and then hope for thousands of orders to come their way. But is that really want you want and what you can handle? Sometimes a surge in sales can actually kill your business.

How-to-grow-sales

I was reading an article in a business magazine about a successful online marketplace and the author was wondering when that marketplace was going to implode because it was based on artisans making their own products and not mass producing them to satisfy large wholesale deals.

This is a good reminder, that if you are a one or two person shop making your own products, obviously there is only so much demand you can handle.

Too Many Sales Hurt This Business

You don’t want what happened to a young, inexperienced vendor who started  selling her hand painted sneakers on one of the online marketplaces and quickly got more business than she could handle. At first it was wonderful having all that money coming in. But she couldn’t fill the orders quickly enough and they started piling up. She didn’t even have time to correspond with customers who were asking where their order was. The result – extremely unhappy customers that killed her credibility with negative public feedback, plus she had to refund customers money she had already spent. She was not prepared for success and did not have a plan in place to manage it.

What To Do in This Situation?

As soon as I couldn’t make one day’s orders, I would have put the shop on vacation mode or I would have indicated very clearly, “Due to popular demand, orders will now take 6 weeks instead of the regular 2 weeks. Thank you for your understanding”. I would have enlisted a trusted friend or family member to answer customer emails and inquiries while I focused on making the shoes. I also would have hired a student just to take care of the packaging and shipping. It may cut into your profits but you have to fill orders in the time you said you would, especially if you have already been paid. I would also scale back any marketing that was bringing in the surge of sales.

So What Is Your Success Plan?

What if more orders come in than you can handle, do you have a contingency plan in place?

  • Have you figured out how many sales a day you can realistically fill?
  • Have you allotted time for other business practices besides producing the products, such as accounting, marketing, customer service, etc.?
  • Can you afford to hire and train someone to produce products or is it only a skill that you have?
  • Do you have someone you trust who can handle the simple business tasks, such as dealing with customers, while you focus on filling orders?
  • At what point would you have to stop taking orders?

These are all important questions you have to be able to answer before you achieve the success you desire.

FINAL WORD: Always have a plan in place for success, just in case. The goal is to grow your business at a pace you can handle. So while you may desire more sales,  it is better that they come gradually instead of all at once.

Need More Marketing and/or Business Advice?

I offer a variety of affordable consulting services. Just let me know your needs below. And don’t forget to check out my ebooks, here.

© 2013 G.B. Oliver. All rights reserved.