5 New Year’s Resolutions for Your Online Shop

by Gail Oliver, Online Marketing Consultant

Happy new year! I truly wish your business the utmost success in 2017. But if you really want to ensure that success, here are 5 resolutions I highly recommend you make.

1. Focus on What is Working

Sounds simple enough, but whatever tactics, products or services worked for you in 2016, keep doing them in 2017. If is isn’t broke, don’t fix it.

2. Stop Doing What Isn’t Working

We are creatures of habit. There are people who spend hours just posting their products to Twitter and never see one sale from it, but they can’t stop themselves. Stop, move on, try something else.

3. Outsource Certain Business Tasks

Whatever you can afford to outsource, do so. Whether it is social media posting, accounting, SEO, and so forth, you may be better off to pay someone to take some of the daily tasks off of your plate so that your time can be focused on making money.

4. Invest in Marketing

Again, if you have never invested one dime in the marketing and promotion of your business, then chances are you are not doing very well. You have to really get aggressive about your business this year and invest in advertising and promotion. I use both Google ads and Facebook ads with a lot of success for little investment. Trust me, you will earn back the money you invested and then some.

5. Make Alliances

The old adage, “he told two friends, who told two friends…” really does work. Therefore, forge relationships (even if it is just one or two) with other businesses that target the same customer, but are non-competitive. It is a very fast and effective way to get in front of a whole new set of customers.

A final one resolution is to try my advice! Below is an email from a customer of mine about a tip I gave in my November Etsy Shop Marketing Plan (which I have now merged into a 12-month all-inclusive plan) that really worked for him:

Hey Gail,

Thank you for all the help this year! I don’t spend enough time on marketing but I did act on some of your ideas. The one that really worked was putting a “Best Seller” badge on my best seller. That made my life so much easier this holiday season. I just kept producing that particular chime instead of trying to guess which ones would sell. My sales were up around 40% for 2016.  When I ran out of my best seller at one point I put the best seller badge on another bell and it sold out quick as well. I’m going to add badges to the items in my shop that say “Quick Ship” for the items that I have in stock.  During the holiday season my best seller was consistently in the top left position for the keyword “wind chimes.” Anyway, I just wanted to say thank you for the help…

Bruce at EarthWindStoneware

I always reward referrals, so if you say something nice about my blog or services (with a link) in your Facebook groups, in your Etsy teams or on your social media pages, just let me know and I will give you a FREE tip.

My 2017 Etsy Shop Plans!

If you really want to drive traffic and sales at your Etsy shop in 2017, my all-new 2017 Etsy Shop Marketing Plan and 2017 Etsy Shop Social Media Plan is all the marketing advice you’ll need! I also have a version for non-Etsy e-commerce shops here.

 

 

 

 

 

 

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Need Help Marketing Your Business?

I do one-on-one marketing consulting for e-commerce, Etsy and other online businesses. I am pretty booked right now so the earliest I am taking phone consultations is the week of January 23rd, 2017. Just see my Selz.com shop for more details.

© 2017 Gail Oliver, Attention Getting Marketing. All rights reserved.

My Marketing Tips for the Week of April 12th – Shop Sections Edition

by Gail Oliver, Online Marketing Consultant

My marketing tips for this week are focusing on the individual sections of your online shop as they are very important for SEO. However, sometimes it helps to experiment with one or two in terms of customer buying behaviors, to see if it can convert more traffic into sales. Here are some ideas.

online marketing tips

 

Shop Sections That Create Interest

People like to buy items based on what they think other people are buying, so try this little trick. Add a shop category that is entitled, “Back by Demand” and see how it does for you. Put popular items in here that do sell well for you, but now the perception is that they were so popular they sold out. This alone might make people more inclined to buy and buy right away.

Shop Sections Based on Price

Instead of a “Sale” shop category, why not really pull customers in by clearly specifying what the low price is. Therefore, categories such as, “Jewelry Under $25“, “100 Under $20“, and so forth. Another option is to use the word “Outlet” instead of “Sale” as this really gives the perception of a deep discount.

Shop Sections That Sell More Products at Once

Bauble Bar has a shop category called “Build a Layered Necklace“. This is really quite ingenious as it helps to up-sell more of their products at one time. First, they have you choose from a short necklace, then you choose a medium necklace and finally a long necklace – creating a very easy way to ensure that you get this popular look without fail. Plus, they give you a discount for buying all three. You can do something similar by creating a shop category of items that all work together and offer a discount for buying two or more items from this category.

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Shop Sections Based on Events

I have mentioned this many times in my Marketing Ideas E-books that you can take advantage of popular buying seasons with your shop categories. Create temporary categories such as, “The Mother’s Day Shop”, “Festival Bags“, “Spring Refresh”, “Derby Day Style”, “Summer Scents”, etc.

Trending This Week

  • April 12 – #NationalGrilledCheese DayScreen shot 2016-04-12 at 1.27.07 PM
  • April 13 – #NationalScrabbleDay
  • April 14 – #ThursdayThoughts
  • April 15 – #Coachella, #WorldArtDay, #NationalTaxDay
  • April 16 – #satchat
  • April 17 – #SundayBrunch
  • April 18 – #MotivationMonday, #BostonMarathon

Big Events in May: Cinco de Mayo, Mother’s Day, Memorial Day, Victoria Day (Canada), the Kentucky Derby, the French Open, Star Wars Day, college graduations and high school proms.

My Quick Fix is perfect for those of you on a tight budget. With my Quick Fix ($25), I will examine your online shop and identify 3 things you need to do/change/fix to drive more traffic and get more sales. If you would like a more extensive evaluation with detailed, step by step recommendations, then check out my Online Shop Critique ($129).

© 2016 Gail Oliver. All rights reserved.

My Marketing Tips for Your Online Shop for the Week of December 8th – Planning for Valentine’s Edition

by Gail Oliver, Online Marketing Consultant

This week is a tough one for a lot of online stores because you are busy trying to get orders out in time for Christmas, but you still need to keep visible to ensure those post-Christmas orders. So here is a quick list of what you should be doing this week to promote your online shop:

Marketing To Do List for December 8 to 15

  1. Comment on and like the current posts on the Facebook pages of Amazon, Etsy and Best Buy.
  2. Create a Valentine’s theme banner for your shop so it is ready to launch January 1st.
  3. Send out pitches to relevant blogs for Valentine’s Gift Guide editorial.
  4. The malls are busy right now so leave cards for your shop on windshields in the parking lot.
  5. Follow @mariayagoda on Twitter as she does product profiles for People.com.
  6. More people are searching on mobile these days, so try running a Google mobile ad, just for one month, to see if traffic increases. It will show up in your stats as m.google.com.
  7. Respond to any relevant Help a Reporter Out (HARO) media requests, and be sure to follow the reporter(s) on all social media.
  8. Trending hash tags to capitalize on this week: #NationalBrownieDay (Dec 8), #ChristmasCardDay (Dec 9), #NationalPastryDay (Dec 9), #HumanRightsDay (Dec 10), #PoinsettiaDay (Dec 12), #IceCreamDay (Dec 13), #InternationalChildrensDay (Dec 13), #NationalLemonCupcakeDay (Dec 15), #MondayMorning, #TuesdayTease, #FridayReads, #SaturdayKitchen

Success Story! One of my customers, an adorable jewelry shop called Decadent Minis, grew her Instagram followers to 10,000 in just 3 marketing ideas for jewelry and fashion shopsmonths using the advice I gave her! What was the advice? Well, you can find it in my e-book, Marketing Ideas for Online Jewelry Shops.

Come back next Tuesday for another week of marketing tasks that will get your shop seen.

Gail 

© 2015 Gail Oliver, Attention Getting Marketing. All rights reserved.

Marketing Ideas to Steal from ShopStyle.com

by G.B. Oliver, Small Business Marketing Consultant

ShopStyle.com is an online affiliate store powered by the blog, PopSugar. Click on a category, such as Jewelry, can you will see all products currently available from major online retailers. You can break your search results down further into type of jewelry, color, price, store, brand, etc. A wide variety of products are covered from fashion to kids to beauty to mens to home decor.

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There are many aspects of ShopStyle that make it a brilliant online store, but it can also be an excellent marketing tool for anyone selling online.

Cool Features of ShopStyle

  • You Can Create a Sales Alert for any Product – Simply click on the “Alert” bell in the bottom right hand corner of a product photo and you will be sent an email as soon as that product goes on sale.
  • You Get  Notifications as You Shop – If you are quickly scanning through product photos, a bright pink circle on the photo will highlight just how much of a discount is being offered on a particular item i.e. Save 70%
  • You Can Shop Via Shopping Guides – On the home page, you can easily search for what you want using ShopStyle’s curated shopping guides by the editors at PopSugar, such as Fourth of July Style, Sleek Dresses for 9 to 5, and Gorgeous Wedding Accessories. 
  • You Can Shop Using Layouts – Also known as Inspiration boards, these are curated by the PopSugar community. These are great promotional pieces that are always popular on social media to help buyers put together an outfit or decor scheme, upselling other products.

How to Use It for Marketing

  • Determine Your Prices – Every shop seems to question whether they are pricing their products competitively. Looking at the major retailers will give you some perspective as to what the market will pay (I realize there is more value in handmade so adjust for that). Say you sell throw pillows. You can go to ShopStyle and click on that category and 6,267 different throw pillows will come up. You can then narrow the price range to pillows listed for $0 to $50 and you now get 3,143 pillows. So that tells you that roughly 50% of the decorative pillows are priced under $50. You can then also see which retailers are in your price range, which helps you to identify your target market.
  • Identify  Trends – If you are wondering which trends are popular, searching on ShopStyle can help with that as well. Go to the “earrings” category and select “Popular”. When I did it, the first five products that came up were cuff earrings, so they are obviously a big trend. At the top you will also see the searches that are trending for earrings. It will say, “Related: Feather Earrings, Diamond Earrings, Pearl Earrings”. That helps you identify other popular or upcoming trends.
  • Self Promote – You can also use ShopStyle to promote your own shop or blog. Simply create a profile on PopSugar, then create a list of your favorite products (that compliment not compete) and/or create a layout. You can then get your customers to like and follow your lists and layouts. At the top of your lists you are allowed to include a profile and your url, creating a link back to your shop.

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© 2013 G.B. Oliver. All rights reserved.