First of all I have to congratulate one of my clients, Nadine Savino, creator of The GCap, for appearing on Good Morning America this week and presenting her invention to Joy Mangano (the momtrepreneur whom the movie, Joy, is based on). Be sure to check out Nadine’s appearance here. The GCap is a reusable, stretchable bottle cap for kids drinks. Nadine also received a $10,000 check to help further her business. Congratulations, Nadine!
The week of Christmas can be one of the the slowest for an online shop so I don’t expect you to be doing too much this week, but here are some things you may want to do, if you have the time.
8 Ideas for Shop Promotion This Week
If you have a blog, come up with your own “Best of 2015” list and promote the post on all of your social media sites.
Add a section to your shop that is entitled “Up to 50% Off”.
Email a link to the shop section above to all customers (after Christmas), along with wishes for a Happy 2016!
Find a three-word keyword phrase that describes your most popular item and run a Google Adwords ad based on this phrase, just for a month.
Review your shop traffic statistics and invest more time and effort in the top three traffic sources.
Go through all of your social media followers lists and follow back anyone who is following you.
Post to social media an animated (gif) holiday greeting. There are some free ones here.
Hot trending topics on social media this week: First day of winter (Dec 22), start of Capricorn (Dec 23), Christmas (Dec 25), National Pumpkin Pie Day (Dec 25), National Candy Cane Day (Dec 26).
This week is a tough one for a lot of online stores because you are busy trying to get orders out in time for Christmas, but you still need to keep visible to ensure those post-Christmas orders. So here is a quick list of what you should be doing this week to promote your online shop:
Marketing To Do List for December 8 to 15
Comment on and like the current posts on the Facebook pages of Amazon, Etsy and Best Buy.
Create a Valentine’s theme banner for your shop so it is ready to launch January 1st.
Send out pitches to relevant blogs for Valentine’s Gift Guide editorial.
The malls are busy right now so leave cards for your shop on windshields in the parking lot.
Follow @mariayagoda on Twitter as she does product profiles for People.com.
More people are searching on mobile these days, so try running a Google mobile ad, just for one month, to see if traffic increases. It will show up in your stats as m.google.com.
Respond to any relevant Help a Reporter Out (HARO) media requests, and be sure to follow the reporter(s) on all social media.
Do you ever find you are in need of some fresh inspiration when it come to creating new products? Do you also find that sometimes the right product is just quirky enough that it requires little marketing – that it will sell based solely on its own quirkiness?
I was at an online shop called Fred Flare. They sell some unique items and are definitely the place to go when you need a gift for that hard-to-buy-for person. I went to a section on their site called “Top Sellers” because I was curious to see what people are buying these days. Here is what I found that may inspire your own unique product ideas.
Their current top seller is actually a product I think is quirky but also practical, which doesn’t always happen. It is a Scratch-off World Map Wall Poster. Every time you visit a country, you scratch it off the map the same way you do a scratch off lottery ticket. So now everywhere you’ve been is highlighted in red. Great gift for the world traveller.
Their next top seller is Hot Chocolate on a Stick. Since everything seems to be on a stick these days, I guess it makes sense. For $16 you get four cubes of Belgian Chocolate that you dunk into steaming milk. Not necessarily something I would buy for myself, but it could be one of those gifts you give a co-worker in a Christmas exchange. Definitely conversational.
Why Do Quirky Products Sell?
The point I am trying to make is sometimes a product is so unique and unusual that people will buy it solely for that reason. It may not have a long product life cycle, especially when the novelty wears off, but it could make you a lot of money in a very short time. So are these ideas ingenious or just silly or both? Whatever they are, the lesson to be learned here is that quirky always sells and always get publicity. For example, I’m writing about it!
Need Marketing Advice You Can Afford?
I offer a variety of affordable marketing services that will greatly help your small business get noticed and get more customers. Just contact me at firstname.lastname@example.org to discuss.