Small Business Marketing Strategist

Important Things You Need Know if You Sell on Etsy

Sell on EtsyHere are some little things you might not know about if you sell on Etsy, based on my own experience as well as experiences of my customers.

Your Etsy Ads Can Suddenly Shut Off

If you see that your traffic seems suddenly low, or listings that were selling well due to ads are suddenly not really selling, it could be that your ads have shut off, even though it shows they are still on. This has happened to me, so go into the Etsy AdManager, and toggle the promoted listings on and off again.

New Listings are Automatically Advertised

When you add a new listing, below the shipping information there is a box called “Marketing” and the option for “Yes, advertise this listing” is the default unless you manually select “Maybe Later”.

Etsy Ad Budget

Your maximum Etsy ad budget slowly increases, based on how much you advertise and how much is in your payment account. The maximum ad amount you can reach is $1,000 a day (and some sellers do spend this!).

How to Avoid Having Your Shop Put on Vacation Mode by Etsy

As of January 1st, 2022, all Etsy shops have to list their business number under “Finances/Legal and Tax Information”. However, here is what you need to know. You get two tries to enter the information. If you get anything wrong, such as the correct spelling of your business name as it appears on your tax paperwork, or the number itself, your shop will automatically be put on vacation mode. I know, it happened to me as I simply did not include a space between two words in my company name. I corrected it on the second try and my shop was quickly put back up.

Another Way to Avoid Having Your Shop Put on Vacation Mode by Etsy

If your orders are backed up or not shipping out quickly, especially at Christmas, Etsy will automatically put your shop on vacation mode until you are caught up.

How to Avoid Having Your Shop Shut Down by Etsy

If you have any other shops on Etsy, you have to disclose this in the About page that appears below your reviews. You also have to disclose any manufacturing partners in this section as well.

Prohibited Products

Ivory and amber are just two items that you are not allowed to sell on Etsy. However, if you innocently use these words to describe a color of one of your items, it can also get the listing taken down.

Star Seller Program

A four star review is given the same weight as a one star review for the Star Seller program.

More Etsy Posts
About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.online marketing consultant

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.

I also have a wide variety of business & marketing downloads you can check out at my Shopify store.

 

 

 

© 2021 Gail Oliver. All rights reserved. Sell on Etsy

3 Comments

  1. teresa kline

    very interesting..thanks for sharing!

    enjoy *~*

  2. tpm

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  3. brbarnwell

    These are impressive numbers as well as some impressive research, done with a nice writing style. “Thumbs Up”

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