Here are some little things you might not know about if you sell on Etsy, based on my own experience as well as experiences of my customers.
Your Etsy Ads Can Suddenly Shut Off
If you see that your traffic seems suddenly low, or listings that were selling well due to ads are suddenly not really selling, it could be that your ads have shut off, even though it shows they are still on. This has happened to me, so go into the Etsy AdManager, and toggle the promoted listings on and off again.
New Listings are Automatically Advertised
When you add a new listing, below the shipping information there is a box called “Marketing” and the option for “Yes, advertise this listing” is the default unless you manually select “Maybe Later”.
Etsy Ad Budget
Your maximum Etsy ad budget slowly increases, based on how much you advertise and how much is in your payment account. The maximum ad amount you can reach is $1,000 a day (and some sellers do spend this!).
How to Avoid Having Your Shop Put on Vacation Mode by Etsy
As of January 1st, 2022, all Etsy shops have to list their business number under “Finances/Legal and Tax Information”. However, here is what you need to know. You get two tries to enter the information. If you get anything wrong, such as the correct spelling of your business name as it appears on your tax paperwork, or the number itself, your shop will automatically be put on vacation mode. I know, it happened to me as I simply did not include a space between two words in my company name. I corrected it on the second try and my shop was quickly put back up.
Another Way to Avoid Having Your Shop Put on Vacation Mode by Etsy
If your orders are backed up or not shipping out quickly, especially at Christmas, Etsy will automatically put your shop on vacation mode until you are caught up.
How to Avoid Having Your Shop Shut Down by Etsy
If you have any other shops on Etsy, you have to disclose this in the About page that appears below your reviews. You also have to disclose any manufacturing partners in this section as well.
Prohibited Products
Ivory and amber are just two items that you are not allowed to sell on Etsy. However, if you innocently use these words to describe a color of one of your items, it can also get the listing taken down.
Star Seller Program
A four star review is given the same weight as a one star review for the Star Seller program.
More Etsy Posts
- A Few Highlights from my 2022 Etsy Holiday Sales Planner
- Do You Really Need to Offer Free Shipping on Etsy?
- Shopify vs Etsy
About Me
Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.
I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!
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I also have a wide variety of business & marketing downloads you can check out at my Shopify store.
© 2021 Gail Oliver. All rights reserved. Sell on Etsy
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