International SEO Strategy

So what is your International SEO Strategy?

For example, when you are adding tags and keywords to your website, shop, product listings, and so forth, are you considering all variations of the English language?

As you are aware, the English language has slight differences whether you live in the U.S., Canada, the UK, Australia and other English speaking countries. You could be missing out on these areas being potential customers (if you do ship product to these countries) simply because you did include their more commonly used phrases and spellings.

For example, if you are selling baby onesies, no one in the UK or Australia will be searching for that phrase. Instead they will be searching bodysuit, playsuit, sleepsuit or romper. So, if you want to sell to this international market as well, it couldn’t hurt to add these keywords to your tags.

If you sell pants, no one in the UK and Australia that will looking searching on that word either, (unless they are looking for underwear) but rather, they would be searching the word, trousers.

US Versus UK Words

Overalls are dungarees
Toiletry bag is wash bag
Swimwear is beachwear
Sweater is jumper
Backpack is day pack
Pillows are cushions
Message boards are notice boards
Cupcake liners are cupcake cases
Cookies are biscuits
Underwear is knickers (women’s)
Ring bearer is pageboy
Stroller is pram or pushchair
Crib mobile is cot mobile
Diapers are nappies
Birdhouse is bird box
Sleepwear is nightwear
Subway is metro

Spelling of Words Can Differ

Personalized is personalised
Jewelry is jewellery
Wedding favors are wedding favours
Organizer is organiser
Color is colour
Center is centre
Pajamas is pyjamas
Gray is grey
Mustache is moustache

So simply by adding a few extra keywords that cater to other English markets, this will help expose your products to even more customers.

About Me

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