How to Write Your Website Title Tag

Want to know how to write your website title tag?

Just how important is that title tag for your home page that describes your overall online business? Pretty important if you want search engines to find you. When you click on a website, look at what is written in that line in the top bar above the search box. This is the title tag. What you have here will determine whether you get found in searches.

Now, if you are a big online store with a lot of backlinks, you can be quite generic in your home page’s title tag and still turn up on the front page.

Some Examples of Top Brands Title Tags

West Elm: “Modern Furniture, Home Decor, Lighting & More”
Pottery Barn Kids: “Kids’ & Baby Furniture, Kids & Baby Gifts”
Amazon: “Online Shopping for Electronics, Apparel, Computers, Books, DVDs and more” (tend to list their most best selling categories)
Apple Store: “Buy Apple Watch iPad mini, iPad, iPhone 5, Macbook Pro, Mac mini and more” (gets specific with actual product names)

How To Use Your Title Tag to Get on the First Page on Google Results

Now, if you are a small business, you will need to be more specific in your shop’s home page’s title tag if you want to be noticed. You just won’t be able to compete with the larger retail chains on the more generic, popular keywords, like “designer jewelry”. You have to target in on one of your most prominent products and hope you can upsell other products once buyers are in your shop.

So maybe you want to say, “The Shop for Leather Wrap Bracelets” if these are your top seller, and, depending on how many other people are using that title tag, it has the best chance of getting your business on the first page for that search. (It should be noted that if you don’t want to get overly specific in your shop’s title tag, make sure your product category title tags are very specific, like “leather wrap bracelets”, as these are picked up by search engines as a secondary choice).

Title Tag Examples for Smaller Businesses

For example, I searched the phrase, “Cute iPhone cases“. The shop, Get Casely, came up on the first page, because one of their pages was entitled, “Cute iPhone Cases”.

FINAL WORD: The big retailers (with the exception of Apple) are not going to get product specific in their shop’s home page’s title tag, so this is where you can compete. This includes the title tag on the landing page of your blog as well. You get 70 characters, so make the most of it.

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