How to Make Your Ecommerce Product Categories More Appealing

Your Ecommerce Product Categories are very important.

Last week I wrote about altering your shop sections/categories to make them more in sync with seasonal buying habits. For example, adding categories for Mother’s Day, Prom, Cinco de Mayo, Memorial Day, etc. (in case you missed it: Keep Your Online Shop Categories In Sync with Seasonal Buying Habits).

But there are also other ways you can help visitors zero in on what they really want to find in your shop, in order to maximize purchases. People don’t have a lot of time these days. A lot of the reason online shopping is so popular is because it is easier to find what you want, due to searching capabilities. So consider some of these shop categories used by popular online stores that might work for you:

Add Fun Categories to Peak Interest

Piperlime is an online clothing store with all the typical categories such as Dresses, Tops, Pants, Shoes, etc. But they also offer the visitor other ways to shop with categories such as Spring Trends, Girl on a Budget (Everything Under $100) and New to Sale. 

Add Niche Categories

West Elm sells home décor products with your typical product categories such as pillows, furniture, etc. However, they offer other categories such as Most Pinned Products, Eco/Green and the Monogram Shop. 

Promote Specials and Seasonal Items

P.S. sells children’s clothing. They have interesting shop categories that appeal to moms who are looking for something specific, the convenience of already put together outfits, or a bargain, such as: Mix & Match 2 for $12, $5 Fun Finds and Shore Things (items for the beach).

Promote Value Offers

Everyone knows what Victoria’s Secret sells.

What was interesting in their online store is how they really push the deals, with shop categories such as 2/$40 Tops and Tees, 2/$60 Shirts and 2/$40 Yoga Bottoms. 

YOUR NEXT STEP: Think about how your typical buyer shops. Do they want something for a specific occasion, do they want a deal, do they want style advice? This is an opportunity to really facilitate that buying decision and generate more sales. For more great marketing advice, visit my Shopify Store for marketing plans, guides and worksheets.