by Gail Oliver, Online Marketing Consultant
I am always on the lookout for great marketing, so here are a couple of tactics I noticed this week that I hope will inspire your business.
Fav Instagram Account of the Week: Play-doh
I love what Play-doh is doing on Instagram. A lot of shops who use my monthly Marketing Calendar or have read my Ebooks, know that one of the keys to success on social media is taking advantage of what is trending. Play-doh is using its product, but in a playful way, to capitalize on key pop culture events. Look closely and you will see a white dog in honor of the premiere of Games of Thrones that night or an image for the first day of major league baseball or an image to announce the start of April. They find a clever way to capitalize on these trending hash tags.
Fav Promo of the Week: Lands End
Lands End is taking advantage of Mother’s Day by asking its Instagram followers to tell them who in their life is an all around amazing woman, include the hashtag #sheis, and they have a chance to win a gift tote plus their picture could be part of their Mother’s Day page. This is a good way to spark a discussion on social media, get your own hash tag trending and get more comments on your Instagram page.
My New Ebooks are Here!
I am very proud of my new ebooks as I have packed them with my very best advice, tactics, tips and secrets for publicity, social media, promotions and more. You will not be disappointed! Available at my Selz Ebook Shop.
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