My Marketing Tips for Online Shops for the Week of January 26th

by Gail Oliver, Online Marketing Consultant

Good Tuesday everyone (“Good Tuesday” is a phrase that trends big on Twitter on Tuesdays). Here is a quick run down of what you need to think about this week to market and promote your online shop.

Table of Contents

Pinterest Trends

Did you know that Pinterest has a board that highlights the top trending searches so far for 2016? Follow it here at PinPicks: Ideas to Try in 2016. It is a great way to get inspiration for new products. Look for a surge in Pinterest searches over the next two weeks for Superbowl Food, Superbowl Snacks, Superbowl Party, Superbowl Desserts and Snack Stadium (look it up) so try and take advantage to draw interest to your shop.

Product Photography Made Easy

I mentioned Creative Market a while back on my blog and I can’t encourage you enough to check them out. One of their best deals has to be their photography layouts. For example, if you sell art or home décor and can’t afford to do a fancy vignette photo shoot, you can simply buy one of theirs and drop your products in. Check out this value pack from We Lived Happily Ever After on Creative Market with 12 stunning mockups for just $30.

Upcoming Opportunities

Historically, searches for graduation gifts gain momentum in March, increase further in April and then peak in May, which can be too late for some online shops. So start sending out emails for grad gifts to your customers starting in mid March (add a graduation cap emoji in the subject line to really get attention), and if you can prep a special product for this year’s graduates, even better.

Searches for everything prom-related (clothing, shoes, beauty, services, etc.) actually peak in February and March, so this is another category you can be promoting now.

Trending This Week

January 27 – National Chocolate Cake Day
January 28 – National Have Fun at Work Day
January 28 – #republicandebate
January 29 – National Puzzle Day
January 30 & 31 – NHL All-Star Game
January 31 – National Backward Day
January 31 – Grease: Live! on Fox
February 1 – National Freedom Day (from slavery)
February 1 – #TheBachelor
February 2 – Groundhog Day

Get My EXCLUSIVE Pinterest Tip!

I have discovered a secret about Pinterest that will get your pins seen by more Pinterest users, get more of your pins shared and drive more traffic to your shop. Simply follow me on Facebook and share this post with your followers, then email me at attentiongetting@gmail.com when you have and I will let you in on the secret!