by Gail Oliver, Online Marketing Consultant

When you sell online you always have to deal with buyers’ apprehension to buying from you. When I do a critique of someone’s online store (Etsy, Shopify, etc) I always make sure that the shop is doing all the things that create customer confidence and, in turn, this helps to raise their sales conversion rate.

The One Thing You Need to Do

One thing I always suggest for Etsy shops is to add this line at the end of each listing:

“If you have any questions regarding this item, please hit the “Message Seller” below and I will get back to you within 24 hours”.

Why It Works

When a customer knows that you are open to them reaching out to you, this right away gives them a sense of confidence. Then, when they do reach out to you, you now have an opportunity to engage with them as you would with face to face sales. Once a customer has engaged with you, they are so much more likely to purchase from you.

This tactic has worked with my own business. 9 times out of 10 when a potential customer asks me a question about my marketing services or downloads, they end up purchasing from me, so it is worth your while!

If you use the Sell on Etsy app, you are notified whenever you get a convo so that you can respond quickly.

If you would like to know how my Etsy Shop Critique can help your shop, just send me an email at attentiongetting[at]gmail.com and I will get back to you asap!

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© 2018 Gail Oliver. All rights reserved.