Tips Product Photography - Attention Getting Marketing

Do you find that people don’t read anymore? I have purposely been trying to make my blog posts shorter and use more bullet points because today’s society has no time to read, even if it is useable information.

However, people will look at photos. So a tip that I always give my e-commerce clients, is to use their product photos more effectively – with headlines, size scales and flyouts that point out key features. The goal is to treat each product photo like an ad. I found some good examples on Amazon.

Add Headlines to Photos

Adding a headline to a product photo can be very effective. For example, take a look at this photo from O Naturals:

tips for making product photos more effective

Now, even this might be too much text on one photo, but it is the right idea to make headings out of the main things a customer would want to know. I would actually consider making each of these points a single headline on six different photo slides.

Add Size Scales to Photos

Have you ever had someone return an item because it ended up not being the size they thought. I saw this photo from a company called Aienid and thought they did a pretty good job of answering all size questions (among other things, such as the closure), right in the photo:

tips for making product photos more effective

Add Flyouts to Photos

Flyouts that zero in on certain features on the product itself, are also a good idea, as seen in this product photo from dog collar company, Kurgo:

tips for making product photos more effective

Now, always leave one product photo with no text on it for editorial purposes, but otherwise, start taking the text from your descriptions and add it to your photos to see if it results in more sales conversions and fewer returns.