How to Get Your Etsy Shop Ready for the Big Holiday Sales Season

Is your Etsy shop ready for the big holiday sales season? If you think it’s too early, you’re wrong!

My 28-page 2020 Etsy Shop Holiday Sales Planner is out today (and it’s on sale!), and here are just a few interesting tidbits from the research portion of the planner:

Christmas Gifts for Mom is the dominant gift search, in terms of recipient.
White Elephant gifts are still the most searched type of gifts.
Due to the difficult economic situation this year, expect to see Christmas hampers rise in popularity.
Dachshund Christmas décor is a breakout search (no idea why), as are mini Christmas table trees.
One of the most popular searches every year on Etsy is advent calendars (consider making one for your own products), but since advent starts on November 29th, searches peak November 9th.
Matching holiday family pajamas, shirts and hats are always popular on Etsy, but more so this year with all the family bonding we’ve been doing. Expect matching holiday masks to be in demand.

Of course, my Holiday Planner also has a ton of my latest tips, as well as planner pages, and bonus items such as 36 days of social media posting ideas, 86 of the top holiday gift guides to submit to and a countdown to-do-list starting in August all the way up to December 29th!

Planner Pages

Holiday Product Planner Page
Holiday SEO Planner Page
Holiday SEO Worksheet
Product Photography Planner Page
Promotions Planner Page
Email Planner Page
Advertising Planner Page
Social Media Planner
Gift Guide Contacts (for 86 of the top gift guides)
Gift Guide Submission Planner
Holiday Sales Success Tracker

Latest Trends & Advice

The Hottest Holiday Products
Key Tips for Effective Holiday SEO
Effective Ideas for Holiday Product Photography
Easy Holiday Promotions
Budget Friendly Holiday Advertising Advice
Simple Holiday Email Marketing Tips
Free Holiday Gift Guide Publicity (pitches for print publications need to go out in August!)
Current Holiday Social Media Trends