My Hot Etsy Tip of the Week

Want my hot Etsy tip of the week?

Well, this tip will actually work for any type of ecommerce store or business in general.

According to an article in eCommerceBytes (that I reference below) Etsy says that 7 in 10 buyers (69%) plan to buy gifts online and have them sent directly to the recipient due to COVID not allowing people to spend the holidays together.

So this presents an opportunity for your store!

When you ship out a gift to someone on behalf of the buyer, be sure to include a card inside the package that says,

Let Them Know You Love Your Gift!

Post a photo of yourself with this gift on Instagram and tag us @StoreXYZ, and we’ll send both you and the gift giver a coupon for 30% off your next purchase! Thank you for supporting small business!

Or you could say 30% off of Valentine’s gifts or send them a free gift, whatever you think will be more effective for your target market, but it’s a chance to get your shop some free exposure on social media. What have you got to lose?

Do you know anyone who owns a restaurant?

I have a hot tip for them as well in these tough times for their industry. If I owned a restaurant, I would approach a local charity that does Christmas Hampers/Adopt a Family type donations, to ask their donors if they would sponsor a Christmas Eve or Christmas Day meal to be delivered to a family in need. It’s a great opportunity to help both the restaurant industry and struggling families. You could even position it to send a meal to older parents or relatives who won’t be celebrating the holidays with others.

For more restaurant promotional ideas, check out my 12-Month Restaurant Marketing Plan.

Be sure to check out my 30-Day Etsy Success Plan.