Favorite Marketing Ideas

I love writing about my favorite marketing ideas.

So, I’m always on the lookout for effective marketing tactics that online stores are trying on their websites to make more sales.

Here are three good marketing ideas I found this week that you might want to try with your online store.

Table of Contents

Favorite Marketing Idea #1: An Effective Rewards Program

Rewards programs are a great way to maintain customer loyalty, but they can also get your customers to do your marketing for you. Look at the effective way that Urban Outfitters uses their rewards program below, with points for everything from downloading the app to writing a review. I would also add points for sharing purchases on social media and referring to friends.

favorite marketing ideas

Favorite Marketing Idea #2: New Location for Email Opt-In

Are you finding that people are just not signing up for your email list? Then put the email opt-in right in with your product photos, the way Society6 does below.

favorite marketing ideas

Favorite Marketing Idea #3: Use the Sidebar on Your Blog

If you have a blog as part of your ecommerce site, you should be using your sidebar to direct customers back to the shop, the way the blog Food52 does below, especially if you focus the ad graphic on one product category and add a “SHOP NOW” button.

favorite marketing ideas

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my services here.