Does Your Business Need Multiple Instagram Accounts?

A lot of my clients ask me if they should have more than one Instagram account for their business. It can be a good idea in certain situations.

For example, look at the retailer Nordstrom’s Instagram account on the right. They have separate Instagram accounts targeting different market segments, product segments and geographic regions.

Therefore, it might be something to consider for your business if you find that you will better maintain and attract followers if you have separate accounts targeting different customer segments.

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