Marketing Idea Local Sales Event

No matter what you sell, everyone wants a deal or a bargain. Therefore, at your next local selling event – whether it is at a farmer’s market, craft fair, popup store or trade show – have a “Discount” table or bin as part of your display.

This is where you can put products that are out of season, that you don’t want to make anymore or just didn’t sell. There are various names you can call it: Marked Down, Clearance, Bargain, 70% off, Under $20, Final Sale, Last Chance, Today’s Specials, but I guarantee that it will be your most popular attraction.

Alternatively, you could mark up your prices a little higher, with the intention that you are willing to barter. People love feeling like they got the price down.

This is also a great opportunity to test out various pricing strategies, and see which ones customers respond to the best.