How to Start a Candle Business Marketing Plan

Candle Business Marketing Plan

So you are looking for a how to start a candle business marketing plan! Why not, when the demand for candles has doubled over the last five years.

From scented candles to soy candles to twisted pillar candles, they are so many options, uses and target markets.

But there is a lot of competition, so you need a high action marketing plan so that you can set yourself apart, and drive traffic and sales.

Below are some ideas from my 12-Month Marketing Plan for a Candle Business. This easy to follow plan gives you ideas to do each month for social media, publicity, advertising, content marketing, email marketing and so much more! It will take your candle business to the next level!

Candle Business Marketing Ideas

At the start of January, email out a winter theme story pitch idea to lifestyle blogs*, such as “Cozy Candles to Warm up Your House“. Related Content: How to Get Publicity for Your Business with an Attention Getting Headline.
Post a reel / video every Friday to social media with a different mantle or table decoration, including one of your candles that then lights up. See this as inspiration. #FridayVibes.
Post something fun to social media, like a chart showing which one of your candles is ideal for which Zodiac sign, and ask followers if they agree.
Explore adding your products to the monthly subscription box, Decocrated (even if just adding a sample candle or coupon to the box).
Ask a few local restaurants if you could be their official candle supplier, as a way for them to show support for other local businesses.
Change up your email opt-in incentive to include a free printable, such as “How to Make Every Room in Your House Smell Good”.
Post your “scent of the month” to social media.
Consider offering a Whole Home Scent Kit, as a new home or housewarming gift. Also great as a realtor closing gift.

The great thing about my marketing strategy plan is that you can jump in any time. Just because it says 12-Month, doesn’t mean it is for any particular year. There are just certain things you need to do in January, versus things you would do in June, so that is why I set it up by month.

Candle Business Marketing Plan

I hope you enjoyed this post on How to Start a Candle Business Marketing Plan. You can order and download the pdf from my Etsy shop. I guarantee you’ll love it!

*The plan also includes a link to a secret page on my blog with hundreds of media contacts.

About Me

A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!

I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few. Learn more about my marketing services here.