In your Instagram caption, always include similar information that you have in your Instagram bio. This could be a short blurb about your business, a repeat of your Instagram handle and a call to action.
For example, in my captions I always put:
📣 If you have a small business, my blog is a must-read @attention.getting or visit https://attention-getting.com.
This way people who find your post by searching on a hashtag will quickly learn what you do without having to click over to your bio.
Need More Advice?
Please visit my Shopify and Etsy stores to see my small business marketing products and services. Feel free to also ask me a question at attentiongetting@gmail.com.
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About Me
A 20+ year marketing professional, small business consultant, ebook author & blogger, my advice has been featured in the NY Times, Success Magazine, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust!
I have consulted for thousands of small businesses since 2012. It really does help to talk to someone who is objective to get a new, but professional, perspective. I have also written publicity pitches for clients that resulted in them being featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.
©2022 Gail Oliver. All rights reserved. What to Include in Your Instagram Captions.
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