Small Business SEO - Attention Getting Marketing

Are you looking for ways to improve your small business SEO? Search is still the number one traffic generator for most small businesses, so your SEO strategy should be your first priority.

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Small Business SEO Ideas

I have talked many times about how important it is to optimize for search phrases that use prepositions, pronouns, and determiners such as “with” “that” and “for” as this is how people search for products and services.

Product Business SEO Ideas

Let’s say that you sell backpacks. Then you go to Google autocomplete, type in “backpacks with……” and repeat for “for” and “that”. For most product searches, “best” is a popular adjective that you might want to include as well. These are the actual Google searches that fill down:

“With” Searches

Backpack with wheels
Backpack with laptop compartment
Backpack with water bottle pocket
Backpack with lunch bag
Backpack with shoe compartment

“Best” and “For” Searches

Best backpack for travel
Best backpack for business travel
Best backpack for kindergarten
Best backpack for college

“That” Searches

Backpacks that open like a suitcase
Backpacks that fit in overhead
Backpacks that open from the back
Backpacks that fit a 16 inch laptop

Not only does this help you see how people are searching, but also what they are searching, which is also ideal for gathering new product ideas.

Service Business SEO Ideas

What if you are selling services as opposed to products. A lot of these same keywords can be used to find the top searches for what you are offering. For example:

“For” Searches

Catering service for birthday party
Catering service for office
Catering service for wedding
Catering service for 15 people

“With” Searches

Catering service with venue
Catering service with price list
Catering service with servers

Professional Business SEO Ideas

The same can be said for professionals. “Best” is always popular, along with “who“. For local professionals, “near me” is always a go-to search phrase. i.e. Plumber Near Me (be sure to read this post of mine, “Try This Trick to Find a Local Business Idea“.

“Best” and “For” Searches

Best realtor for selling land
Best realtor for rentals
Best realtor for bad credit

“Who” Searches

Realtors who help find rentals
Realtors who sell mobile homes
Realtors who specialize in investment properties

So if you want to improve your SEO, try to find popular search phrases using these words. Be sure to visit my Shopify stores for a wide variety of my business & marketing downloads.

About Me

Do you need your Brand Story written or an SEO-Optimized Blog Post or a Personalized Business Consultation? As a 20+ year marketing professional and small business consultant, all of my services are super affordable.

I have consulted for thousands of small businesses since 2012, and my advice has been featured in the NY Times, Success Magazine, Yahoo Business, American Express, Big Commerce, Business2Community to name a few – so this is professional advice you can trust! Be sure to read an article on Yahoo I was recently quoted in: “4 Businesses to Start in the Fall ”.

My Publicity Pitch service has also gotten my clients featured in Real Simple Magazine, Apartment Therapy, House Beautiful, Vanity Fair, Houzz, Martha Stewart, Glamour Magazine, LONNY, DesignMilk, Emmaline Bride,– just to name a few.