Sales Channel Strategy - Attention Getting Marketing

sales channel sales Do you have a sales channel strategy for your business?

A sales channel is basically any place you sell your products and/or services. Not market, but physically sell.

It can be a store front or commercial space, an online marketplace, your website, your blog, your social media sites, through sales reps, in-person sales and so forth.

Why YOU NEED MORE THAN ONE CHANNEL

You do not want to put all of your eggs in one basket when it comes to your business. For example, for several years I was selling on a site called Selz.com. It wasn’t my only sales channel, but I did well on it. About a year and half ago, they were purchased by Amazon, who then decided a year later to just fold the company. So I was given two months notice that I was going to unexpectedly lose a sales channel.

If I had only been selling on Selz.com, I would have been in trouble.

It’s sort of the same philosophy as having more than one job or owning more than one company. Multiple revenue streams are important because if one gets shut down, for any reason, your business does not go down with it.

Not All Sales Channels Are Equal

In addition to having multiple sales channels, it is also important to evaluate them from time to time to see which ones are effective, which ones are not doing well and need improvement, and which ones may just be costing you too much money in terms of fees and other issues.

This is why I came up with a Sales Channel Audit and Strategy Plan. You can get so busy, that you don’t stop to take the time to see where your money is going, and it might be going out the window on high fees. So, it is important to look at your sales performance on every channel, and what you are actually profiting.

I am not saying to dump channels with high fees, but you may want to redirect the traffic you are sending to the most profitable ones. Traffic from your publicity, social media, ads and so forth, should go to the sites that are giving you the most bang for your buck.

Do you know all of the places you can sell online? In case you don’t, I have a post called, 90+ Online Selling Sites and Marketplaces that you might want to read.

Click to download

So, take a few hours and make sure your sales channel strategy is making you the most money possible, with my Sales Channel Audit.

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