Social Media Post Ideas for Business 2023

Need social media post ideas for your business for 2023?

I just updated my 365 Social Media Post Ideas Calendar for 2023. If you struggle with coming up with creative and engaging content to post, it can be a huge help.

The ideas are lifestyle-based as well as tailored to top searched content, but you can apply the ideas to almost any type of business, as I will show below.

This or That Posts

This and That posts are great for engagement. For example, in December my posting calendar will say “Post a holiday movie theme This or That, such as “Elf or Home Alone?” (where followers give their response in comments). Even though it’s fun and gets people to respond, I realize it might not suit your business or brand.

However, it can inspire you to come up with something relevant to your business. For example:

If you’re a real estate business, you could post a This or That such as Bungalow or Two-Story?
If you’re a Pizza restaurant, you could post Thin Crust or Thick Crust?
If you’re a hair salon, you could post Brides: Hair Up or Hair Down?

It’s a great way to do research also.

List Compilation Posts

Lists are always popular social media content. For example, towards the end of December, my posting calendar will say , “Post your 5 Favorite Books of the Past Year and ask followers theirs.” Again, you can tailor this to suit your business. For example:

If you’re a fashion brand, you could post your “5 Hated Fashion Trends of the Past Year” and ask followers theirs.
If you’re a life coach, you could post your “5 Favorite Self Help Books of the Past Year” and ask followers theirs.
If you’re a personal trainer, you could post “5 Favorite Wellness Products of the Past Year” and ask followers theirs.

Answering Top Searched Questions Posts

When something is trending or happening in pop culture, people turn to social media to get answers. For example, in February my posting calendar will say, Post answers to top searched questions about BHM this month: “What does Black History month mean?”, “When was Black History month first celebrated?”, etc. Again, you can tailor this to your business. For example:

If you’re a greeting card business, in May you could post answers to a top searched graduation question this time of year: “What to write in a graduation card?”.
If you’re a gift shop, in June you could post an answer to a top searched question this time of year: “How much to spend on a wedding gift”.

So if you struggle finding creative and interesting content to post to social media, find tons of inspiration in my download 365 Social Media Post Ideas with an idea for every day of the year!

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