How Every Business Can Sell on Black Friday

how every business call sell on black friday Black Friday (the day after the US Thanksgiving) has been a tradition for decades. People running in droves to the mall to get awesome deals.

A reporter recently asked me if Black Friday was over, and I disagreed. I personally think Black Friday will be back big time this year, mostly because COVID made us miss our traditions.

I also think fear of a recession meant people are holding off a little longer before making their holiday purchases, so Black Friday seems like a good time with just a month until Christmas.

But retailers have to offer BIG deals as this is what people are expecting.

Two Quick Marketing Ideas Every Business Can Do On Black Friday

It doesn’t matter what you sell, products or services, you can use the lure of a big Black Friday sale:

I always give this idea in my 12-Month Marketing Plans and that is to take advantage of all of the cars parked at the malls and leave flyers or cards for your “offer” on windshields.
If your whole family is going to the mall, give them t-shirts to wear that have your business name and url on the front and back. They become walking billboards for your business!

Okay, One More Easy Marketing Idea

Still another easy marketing idea is to work with a non-competitive store in the mall (or the mall itself) on a co-offer. For example:

If you’re a travel agency, work with a luggage store in the mall to offer a dual promotion or enter a contest to win a trip.
If you’re a realtor, ask a home decor store in the mall if you could “sponsor” a holiday theme display in the store.
If you’re a beauty salon, ask mall management if you could hand out gift certificates to moms standing in line with the kids waiting to see Santa.

Don’t forget Small Business Saturday, Second Hand Sunday, Cyber Monday and Giving Tuesday all have opportunities to promote your business as well!

If you need more creative ways to get attention for your business, set up a 1:1 Phone Consultation with me.